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SugarCon: The CRM Conference for Innovative Business

SugarCon is an annual event for SugarCRM customers, partners, and anyone who uses Sugar, is considering using Sugar, or is in the CRM business. Simply put, it’s the showcase event of the year for everything Sugar!

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Find Your Future

SugarCon brings customers, partners, developers, and technology experts together each year to explore the latest CRM trends and innovations for every implementation.

SugarCon hits the high points, the pain points, and the possibilities to help you...

  • Solve people challenges
  • Solve technology challenges
  • Solve business process challenges
  • Manage your Sugar & CRM deployment
  • Increase adoption (not just CRM)
  • Turn data into insights & ROI
People watching the SugarCon presenter on stage.

Why Attend?

Each year SugarCon showcases thoughtful keynotes and break out sessions on business and technical topics focused on making your CRM sharper, smarter and more productive. You’ll be able to get personalized help and browse new features and coming attractions.

You’ll enjoy valuable time networking within your role and industry. You’ll also have an opportunity to contribute. Maybe you’re doing something that could help someone else! Talk about it at SugarCon.

Need to convince your boss? Download this request template and make your case for SugarCon!

People attending a SugarCon session


Whether you're a Sugar user, an administrator, a developer, or are looking to adopt a CRM, there's something for everyone at SugarCon!

Attendees get access to insightful keynotes, presentations designed to help you get more from your Sugar, break out sessions on business and technical topics, and even the chance to get your Sugar Certification for free - there's a themed party too!

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You don't have to choose between Cirque du Soleil and SugarCon: spend a few days in Las Vegas and experience both!

SugarCon 2018 took place at The Cosmopolitan of Las Vegas, located right in the Strip. All events and sessions are held on-site, and attendees have special conference rates

Where will 2019 take you?

A Blast From the Past

We have attended and covered every SugarCon since 2012. Check out our great content from past SugarCon editions and see what you can expect from us this year!

Browse Past SugarCon Content
I love attending SugarCon, because I get to network with other Sugar Users, meet SugarCRM partners, and see how extensive the Sugar ecosystem really is!
Katie Liesmann Marketing Manager, W-Systems
The time spent with other developers and the SugarCRM engineers provides great value.
Clint Parsley Senior Partner, Kolbe Corp
I love the way SugarCon livens up the event with a clever vibe and smart content that attendees can see immediate benefit from.
Dawn Radecki Director of Channel Sales, Americas - Riva CRM Integration
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SugarCRM starting from $40 per user per month