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Score Leads and Accounts for Success

Sugar Market's marketing automation lead scoring software enables you to drive qualified leads and measure engagement.

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Account and Lead Scoring

Sugar Market offers a broad range of marketing tools all included in one marketing platform; easily execute your inbound marketing strategy, automate marketing tasks, manage your marketing campaigns and your lead generation.

Drive MQLs With Lead Scoring

Measure engagement and better prioritize sales outreach with Sugar Market's lead scoring and account scoring. Apply point values to actions taken by leads based on what is valuable to your business using your own scoring rules, customizable templates, or an out-of-box best practices model. Allocate points for steps like opening an email, clicking a link, visiting a specific page or downloading content.

The platform automatically tracks these activities over time and will push them to Sales once a predefined threshold is met. Increase efficiency in your sales cycle and drive higher lead conversions with Sugar Market.

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Salesfusion Target | Account Scoring

Leverage Existing Scores to Target Accounts

Indicate your most engaged accounts with Sugar Market’s account scoring. If multiple contacts from a company are viewing your content and interacting with your marketing assets, the account score will increase, indicating an engaged account.

Leverage your existing lead scoring data and marketing approach to provide an activity summary at the account level. Sugar Market’s account scoring helps users identify key accounts to amplify their account-based marketing (ABM) efforts.

Salesfusion Hot Lead Profile

Lead and Account Scoring Features


  • Leverage out-of-the-box scoring model, customizable templates, or create-your-own model
  • Single or multiple scoring models
  • Evergreen or temporary models
  • Option to degrade scores over time for inactive leads and accounts
  • Base scores off web, email, campaign, form, or social activity and demographic or firmographic data
  • Contact and account-level scores


  • Native CRM Integration
  • Easy-to-interpret, holistic score and activity view with contact to account matching


  • Automatic notifications to Sales when leads are outreach-ready
  • Customizable scoring alerts
W-Systems is a SugarCRM Elite Partner award winning of the SugarCRM Global Reseller of the Year

Sugar Market starting from $1,000 per month

20+ Years of Happy Clients

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Great People to Work With

W-Systems has great people to work with. They really took the time to understand our business and help us move into CRM best practices. They are reliable and helpful. SugarCRM was also a great decision for our team. The product functions as we had hoped and is easy to self-manage for day to day items.

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The Entire Team Works Hard

The entire team at W-Systems works hard to make sure you are satisfied with their service - be it resolving technical issues or implementing new technologies! BIG thumbs up!

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Good Integrator to Work With

W-Systems is an experienced and diligent SugarCRM integrator and developer. They have worked on numerous integrations and implementation projects with us and have been a great partner.

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Great CRM Partner!

We brought on W-Systems to take on a very complicated CRM upgrade. We chose W-Systems due to their knowledge around our system, and they had the resources to execute. Their PMs, dev team, customer service, and sales teams were all top-notch and responsive to our needs and feature requests. I'd recommend W-Systems to any company looking for a SugarCRM partner.

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There Will Be Issues!

I highly recommend W-Systems. We have a complex solution that integrates numerous different software application and databases. This requires several different team members at W-Systems for support. Their knowledge and ability to work together provide the timely support I need. I’m not surprised there are challenges and issues with the complex technology support I ask from them, what is surprising is they always keep it working. Thank you!

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CRMs are Personal and Complicated

CRMs are personal and complicated. With every project and every issue we have had, I feel that we were treated fairly and professionally. On the occasional misunderstanding or miscommunication, there was no gotcha but a desire to solve the issue fairly. The expertise level is high. Very good and respectful service.

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Instrumental in our Upgrade

Mark was instrumental in our upgrade to the latest version of GoldMine. Not only did Mark do the data conversion but he has subsequently resolved several issues that have surfaced with the GoldMine alarms & the daily backup process. Mark has been very accommodating to any contact I have made to either ask questions or resolve an issue. Previously we have worked with Bob thru the years to support our GM application and again very pleased with the support offered by Bob. I would highly recommend W-Systems Corp. for support.

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Excellent Experience Implementing SugarCRM

W-Systems provided our not-for-profit with outstanding guidance and support to customize and implement SugarCRM to manage a complex network of activities, properties and partner relationships. The outcome was a clear, user-friendly system for our team resulting in professional reporting for our funders and senior leadership. W-Systems provides a project manager who is accountable and responsive throughout the process and provided resources for us to manage our system effectively.

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Second to None

We have found that W-Systems' knowledge and response time is second to none. They are always willing to take the time and use the necessary resources needed to answer our questions, resolve our issues and teach us whatever we need to learn. They are patient, informative and proactive.