Nurture Leads for Marketing and Sales Success
Create nurture campaigns to improve your sales process and engage with leads more efficiently than ever with Sugar Market.
Watch a Demo Request a QuoteLead Nurturing
Shorten Sales Cycles and Win More Deals
Turn prospects into customers by engaging them at each stage of the buying cycle with relevant messages. Sugar Market gives marketers best-in-class tools to automate lead nurturing, score lead activity and find the best leads for Sales. By providing actionable lead intelligence to your sales team via Sugar Sell or other CRM integrations, you can shorten the sales cycle and win more deals.
What Can You Do With Lead Nurturing?
Score Leads With Ease
Sugar Market's visual designer makes it easy to set up automated emails based on the factors that matter most to your marketing and sales processes.
Perfectly Align Sales & Marketing
Give sales one-click access to all relevant lead information and let your sales reps send leads back to Marketing when they need a little more nurturing.
Get More From Every Email
Unlike other marketing automation platforms serving the mid-market, Sugar Market allows for unlimited scoring profiles with no limits on scoring time-frame.
Stay in Front of Prospects and Customers
Nurture marketing helps you move prospects through the funnel more efficiently than with traditional email marketing. Target prospects based on where they are in the buyer’s journey and serve up relevant content that speaks to specific criteria, such as industry or actions.
Nurture campaigns help keep your brand top-of-mind while a prospect is conducting research and looking to make a purchase decision. You can also nurture existing customers to drive adoption of a platform, promote a service or increase customer loyalty. Easily set up automated emails based on different rules such as demographic information web activity, interests and more.
Score Leads to Prioritize Sales Outreach
Not all leads are created equal. Lead scoring allows you to automatically assign scores to leads based on actions that are valuable to your business. Sugar Market’s rich lead scoring capabilities allow for unlimited scoring profiles and indefinite scoring time frames.
Go beyond just scoring engagement activities to include firmographic and demographic information, purchase details, intent and more — far exceeding the capabilities of other marketing automation platforms serving the mid-market. As prospects are acquired, you can gauge their readiness to buy based on their score and pass prioritized leads to Sales via Sugar Sell and other CRM integrations.
Account & Lead Scoring
Win More Deals With Real-Time Data
There’s a lot of data generated from marketing efforts — form entries, page visits, ad clicks, email opens and more. Bring together Marketing and Sales by housing all marketing data in your CRM and enabling a bidirectional workflow.
Sugar Market’s integration with all major CRMs and open API gives Sales one-click access to all relevant lead information, as well as the ability to route leads back to Marketing if they aren’t ready to convert.
Sugar Market starting from $1,000 per month
20+ Years of Happy Clients
The Entire Team Works Hard
The entire team at W-Systems works hard to make sure you are satisfied with their service - be it resolving technical issues or implementing new technologies! BIG thumbs up!
Instrumental in our Upgrade
Mark was instrumental in our upgrade to the latest version of GoldMine. Not only did Mark do the data conversion but he has subsequently resolved several issues that have surfaced with the GoldMine alarms & the daily backup process. Mark has been very accommodating to any contact I have made to either ask questions or resolve an issue. Previously we have worked with Bob thru the years to support our GM application and again very pleased with the support offered by Bob. I would highly recommend W-Systems Corp. for support.
Great People to Work With
W-Systems has great people to work with. They really took the time to understand our business and help us move into CRM best practices. They are reliable and helpful. SugarCRM was also a great decision for our team. The product functions as we had hoped and is easy to self-manage for day to day items.
Great CRM Partner!
We brought on W-Systems to take on a very complicated CRM upgrade. We chose W-Systems due to their knowledge around our system, and they had the resources to execute. Their PMs, dev team, customer service, and sales teams were all top-notch and responsive to our needs and feature requests. I'd recommend W-Systems to any company looking for a SugarCRM partner.
W-Systems is Wonderful!
W-Systems installed our system and has been wonderful about working with us over a long period of time when something went wrong.
Excellent Partner!
Responsive, helpful, thoughtful. They have been exactly opposite (in as positive of a way as possible) of the typical software sales approach. W-Sytems created my happiness with CRM.
There Will Be Issues!
I highly recommend W-Systems. We have a complex solution that integrates numerous different software application and databases. This requires several different team members at W-Systems for support. Their knowledge and ability to work together provide the timely support I need. I’m not surprised there are challenges and issues with the complex technology support I ask from them, what is surprising is they always keep it working. Thank you!
CRMs are Personal and Complicated
CRMs are personal and complicated. With every project and every issue we have had, I feel that we were treated fairly and professionally. On the occasional misunderstanding or miscommunication, there was no gotcha but a desire to solve the issue fairly. The expertise level is high. Very good and respectful service.
Second to None
We have found that W-Systems' knowledge and response time is second to none. They are always willing to take the time and use the necessary resources needed to answer our questions, resolve our issues and teach us whatever we need to learn. They are patient, informative and proactive.