W-Systems joins SugarCRM! Read Blog

Nurture Leads for Marketing and Sales Success

Create nurture campaigns to improve your sales process and engage with leads more efficiently than ever with Sugar Market.

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Lead Nurturing

Shorten Sales Cycles and Win More Deals

Turn prospects into customers by engaging them at each stage of the buying cycle with relevant messages. Sugar Market gives marketers best-in-class tools to automate lead nurturing, score lead activity and find the best leads for Sales. By providing actionable lead intelligence to your sales team via Sugar Sell or other CRM integrations, you can shorten the sales cycle and win more deals.

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What Can You Do With Lead Nurturing?

Score Leads With Ease

Sugar Market's visual designer makes it easy to set up automated emails based on the factors that matter most to your marketing and sales processes.

Perfectly Align Sales & Marketing

Give sales one-click access to all relevant lead information and let your sales reps send leads back to Marketing when they need a little more nurturing.

Get More From Every Email

Unlike other marketing automation platforms serving the mid-market, Sugar Market allows for unlimited scoring profiles with no limits on scoring time-frame.

Sugar Market Salesfusion Nurture Builder

Stay in Front of Prospects and Customers

Nurture marketing helps you move prospects through the funnel more efficiently than with traditional email marketing. Target prospects based on where they are in the buyer’s journey and serve up relevant content that speaks to specific criteria, such as industry or actions.

Nurture campaigns help keep your brand top-of-mind while a prospect is conducting research and looking to make a purchase decision. You can also nurture existing customers to drive adoption of a platform, promote a service or increase customer loyalty. Easily set up automated emails based on different rules such as demographic information web activity, interests and more.

Score Leads to Prioritize Sales Outreach

Not all leads are created equal. Lead scoring allows you to automatically assign scores to leads based on actions that are valuable to your business. Sugar Market’s rich lead scoring capabilities allow for unlimited scoring profiles and indefinite scoring time frames.

Go beyond just scoring engagement activities to include firmographic and demographic information, purchase details, intent and more — far exceeding the capabilities of other marketing automation platforms serving the mid-market. As prospects are acquired, you can gauge their readiness to buy based on their score and pass prioritized leads to Sales via Sugar Sell and other CRM integrations.

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Account & Lead Scoring
Salesfusion CRM Integration

Win More Deals With Real-Time Data

There’s a lot of data generated from marketing efforts — form entries, page visits, ad clicks, email opens and more. Bring together Marketing and Sales by housing all marketing data in your CRM and enabling a bidirectional workflow.

Sugar Market’s integration with all major CRMs and open API gives Sales one-click access to all relevant lead information, as well as the ability to route leads back to Marketing if they aren’t ready to convert.

Sugar Market starting from $1,000 per month

20+ Years of Happy Clients

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Excellent Experience Implementing SugarCRM

W-Systems provided our not-for-profit with outstanding guidance and support to customize and implement SugarCRM to manage a complex network of activities, properties and partner relationships. The outcome was a clear, user-friendly system for our team resulting in professional reporting for our funders and senior leadership. W-Systems provides a project manager who is accountable and responsive throughout the process and provided resources for us to manage our system effectively.

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There Will Be Issues!

I highly recommend W-Systems. We have a complex solution that integrates numerous different software application and databases. This requires several different team members at W-Systems for support. Their knowledge and ability to work together provide the timely support I need. I’m not surprised there are challenges and issues with the complex technology support I ask from them, what is surprising is they always keep it working. Thank you!

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Great CRM Partner!

We brought on W-Systems to take on a very complicated CRM upgrade. We chose W-Systems due to their knowledge around our system, and they had the resources to execute. Their PMs, dev team, customer service, and sales teams were all top-notch and responsive to our needs and feature requests. I'd recommend W-Systems to any company looking for a SugarCRM partner.

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CRMs are Personal and Complicated

CRMs are personal and complicated. With every project and every issue we have had, I feel that we were treated fairly and professionally. On the occasional misunderstanding or miscommunication, there was no gotcha but a desire to solve the issue fairly. The expertise level is high. Very good and respectful service.

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W-Systems is Wonderful!

W-Systems installed our system and has been wonderful about working with us over a long period of time when something went wrong.

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An Excellent Partner for Enhancements and Resources

Our experience with the team has been nothing but positive. They are a valuable resource for SugarCRM integrations and enhancements as well as day-to-day support. Our Account Manager has always shared relevant and engaging content and there is a wealth of webinars and knowledge shared throughout the year by the company. A+++

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Simply Amazing!

W-Systems has been truly amazing. The staff is extremely knowledgeable and friendly. They really go the extra mile to help you through the process, and always do their best to make your vision a reality instead of just taking the easy way out. We are super pleased and look forward to continued business together.

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Good Integrator to Work With

W-Systems is an experienced and diligent SugarCRM integrator and developer. They have worked on numerous integrations and implementation projects with us and have been a great partner.

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The Entire Team Works Hard

The entire team at W-Systems works hard to make sure you are satisfied with their service - be it resolving technical issues or implementing new technologies! BIG thumbs up!