Thanks to the affordability and flexibility of today’s CRM solutions, organizations can leverage CRM as a single platform for storing and sharing data across the enterprise. It touches all corners of an organization, integrating front and back office functions as well as 3rd-party systems. Employees across the enterprise gain deeper visibility into the people they interact with, providing a higher level of engagement across the board.
At W-Systems, we call this modern reality CRM360—the concept of leveraging data, systems and processes to provide a complete, 360-degree picture of prospects and customers at every stage.
Although this is a constantly evolving process within every organization, there are a few components that form the core of this strategy:
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