It's no secret that digital transformation is disrupting the way businesses interact with their customers. CRM helps you get a clear and comprehensive view of customer activities and enables everyone to deliver consistently great experiences with every customer interaction.Watch a Demo Start Your Free Trial
Nucleus Research found that companies investing in CRM increased average returns by 1.5 times between 2011 and 2014, from $5.60 to $8.71 in returns per dollar spent, and that trend continues. In a 2017 survey by CITE Research, sales professionals said CRM was the most used and the most valuable tool in their technology arsenal.
Many businesses are finding it easier to draw a straight line between CRM use and revenue growth.
With more effective lead scoring tools and lead nurturing tools, a CRM can improve the quality of prospects that marketing passes to sales.
Automated workflows and built-in analytics provide precise insight and action prompts, helping to boost conversion rates by providing the right touch at the right time.
CRM can also improve repeat business by providing sales, marketing, and customer service teams with a more comprehensive customer view that helps them create and execute an end-to-end engagement strategy.
Advances in workflow automation and the ability to integrate multiple data sources have had a significant impact on CRM's ability to improve collaboration and productivity - instead of inhibiting it, as past iterations were known for.
"A system that automates data collection and analysis allows you to spend less time doing things like data input, data upkeep, and searching for information," says Leary.
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