Nurture Leads for Marketing and Sales Success

Create nurture campaigns to improve your sales process and engage with leads more efficiently than ever with Salesfusion.

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Salesfusion Lead Nurturing

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Engage With Leads and Provide Relevant Content

Nurture marketing allows you to turn prospects into customers by engaging them at each stage of the buying cycle with relevant messages. Salesfusion gives marketers best-in-class tools to automate lead nurturing, score lead activity and find the best leads for Sales. By providing actionable lead intelligence to your sales team via CRM integrations, you can shorten the sales cycle and win more deals.

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Salesfusion Nurture Builder

Stay in Front of Prospects and Customers

Nurture marketing helps you move prospects through the funnel more efficiently than you could with traditional email marketing. Target prospects based on where they are in the buyer’s journey, and serve up relevant content that speaks to specific criteria, such as industry or actions. Nurture campaigns help keep your brand top-of-mind while a prospect is conducting research and looking to make a purchase decision. You can also nurture existing customers to drive adoption of a platform, promote a service or increase customer loyalty.

Deploy nurture campaigns with ease using Salesfusion. The Nurture Campaign Builder is a visual designer that allows you easily set up automated emails based on different rules ranging from demographic information, web activity, lead score and more.

Score Leads to Prioritize Sales Outreach

Not all leads are created equal. Lead scoring allows you to score leads based on actions that are valuable to your business. Salesfusion has rich lead scoring capabilities and allows for unlimited scoring profiles, with no limits on scoring time-frame.

Go beyond just scoring engagement activities and include firmographic, demographic information, purchase details, intent, and more – far exceeding capabilities of other marketing automation platforms serving the mid-market. As prospects are acquired, you can gauge their readiness to buy based on their score and pass prioritized leads to CRM via Salesfusion integration.

Account & Lead Scoring
Salesfusion CRM Integration

Win More Deals With Real-Time Data

There’s a lot of data generated from marketing efforts – form entries, page visits, ad clicks and email opens – to name a few. Bring together marketing and sales by housing all marketing data in your CRM and enabling a bidirectional workflow.

Salesfusion’s integration with all the major CRMs and open API gives sales one-click access to all relevant lead information and the ability to route leads back to marketing if they aren’t ready to convert.

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Instrumental in our Upgrade

Mark was instrumental in our upgrade to the latest version of GoldMine. Not only did Mark do the data conversion but he has subsequently resolved several issues that have surfaced with the GoldMine alarms & the daily backup process. Mark has been very accommodating to any contact I have made to either ask questions or resolve an issue. Previously we have worked with Bob thru the years to support our GM application and again very pleased with the support offered by Bob. I would highly recommend W-Systems Corp. for support.

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Excellent Experience Implementing SugarCRM

W-Systems provided our not-for-profit with outstanding guidance and support to customize and implement SugarCRM to manage a complex network of activities, properties and partner relationships. The outcome was a clear, user-friendly system for our team resulting in professional reporting for our funders and senior leadership. W-Systems provides a project manager who is accountable and responsive throughout the process and provided resources for us to manage our system effectively.

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CRMs are personal and complicated. With every project and every issue we have had, I feel that we were treated fairly and professionally. On the occasional misunderstanding or miscommunication, there was no gotcha but a desire to solve the issue fairly. The expertise level is high. Very good and respectful service.

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Responsive, helpful, thoughtful. They have been exactly opposite (in as positive of a way as possible) of the typical software sales approach. W-Sytems created my happiness with CRM.

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W-Systems is Wonderful!

W-Systems installed our system and has been wonderful about working with us over a long period of time when something went wrong.

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Great People to Work With

W-Systems has great people to work with. They really took the time to understand our business and help us move into CRM best practices. They are reliable and helpful. SugarCRM was also a great decision for our team. The product functions as we had hoped and is easy to self-manage for day to day items.

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An Excellent Partner for Enhancements and Resources

Our experience with the team has been nothing but positive. They are a valuable resource for SugarCRM integrations and enhancements as well as day-to-day support. Our Account Manager has always shared relevant and engaging content and there is a wealth of webinars and knowledge shared throughout the year by the company. A+++

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We have found that W-Systems' knowledge and response time is second to none. They are always willing to take the time and use the necessary resources needed to answer our questions, resolve our issues and teach us whatever we need to learn. They are patient, informative and proactive.

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The entire team at W-Systems works hard to make sure you are satisfied with their service - be it resolving technical issues or implementing new technologies! BIG thumbs up!

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