Discover the World's #1 Marketing Platform with Marketing Cloud

Marketing Cloud by Salesforce helps you understand consumers, personalize their experience, and engage them across channels with powerful digital marketing software.

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Marketing Cloud

Engage your Customers Across Multiple Channels

With Marketing Cloud, you can use one platform to combine customer data and behaviors and connect interactions from any channel or device.

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Journey Builder

Journey Builder empowers you to guide customers on 1:1 journeys across channels and devices to deliver the right digital marketing solution, via the right channel.

Listen for Customer Cues

Identify the moments that define the customer experience, and use them to power 1-to-1 relationships.

Connect the Entire Experience

Align your message across every marketing channel.

Adapt with Each Customer

Act on the changing wants and needs of your customer in the moment.

Discover Distributed Marketing

Create a seamless experience across corporate marketing and local partner networks.

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Email Studio

Reach your customers with the world’s #1 email marketing platform. Use data from every department to build smarter email — from basic marketing campaigns to sophisticated 1-to-1 messages.

Target your Audience

Create segments based on profile data to inspire engagement.

Build your Best Email

Create sophisticated, beautiful messages that engage.

Automate your Messages

Reach customers with 1-to-1 messages, whether you’re sending 10 or 10 million.

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Salesforce DMP

Capture, unify, and activate your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.

Create Complete Data Profiles

Combine all of your data from any source to deliver more relevant marketing experiences.

Discover new Insights

Respond to new data signals and sources to identify new audiences.

Access Premium Data Sources

Leverage the most trusted second- and third-party data sources to build and scale your audiences.

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Data Studio

Get to know Salesforce's #1 solution for audience discovery, data acquisition, and data provisioning — featuring the world's largest premium data ecosystem.

Create Richer Audiences for Marketers

Discover high-quality audiences at scale and unearth deep insights about existing and potential targets with advanced audience discovery tools.

Increase Revenue for Data Owners

Monetize your data with full transparency and control. Expose your premium audiences to the world's largest enterprise marketers by leveraging the power of Salesforce's massive set of demand partners.

Take Control of your Data

Protect your data and provision it at scale to trusted partners with data governance.

Marketing Cloud Social Studio on laptop and mobile

Social Studio

Listen, engage, and publish using powerful social media marketing tools — and unite marketing with sales and service over popular channels.

Listen to the Conversation

Analyze conversations from nearly any source to see what your fans and industry are saying.

Engage your Community

Respond to social posts, manage your community, and provide customer support.

Publish on Social Media

Create and approve content for multiple social networks and accounts.

Monitor from one Interface

See live displays of social and marketing activity with the Marketing Command Center.

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Advertising Studio

Integrate your digital advertising with your marketing and CRM data to build personalized customer experiences.

Harness your Customer Data

Drive your Google, Facebook, and display advertising securely — and at scale.

Connect your Channels

Integrate your advertising with the rest of your marketing, sales, and customer service.

Generate More Leads

Drive powerful lead generation and customer acquisition campaigns while capturing leads in Salesforce.

Marketing Cloud Mobile Studio screenshot on laptop and mobile

Mobile Studio

Reach customers on any device by personalizing your mobile messaging with SMS marketing, push notifications, and group messages.

Create Mobile Messages

Build and send highly targeted mobile messages with ease.

Personalize the Experience

Send relevant messaging based on customer preferences and behaviors, driving engagement.

Drive App Engagement

Unite the physical and digital world with location-based technology:

  • Promote your brand to your nearest customers.
  • Target location-based alerts further with beacons.
  • Deliver beautiful push messages with rich content.

Grow your Audience

Include mobile in your overall marketing strategy to make it your customers’ go-to channel.

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Interaction Studio

Visualize, track, and manage real-time consumer experiences — driving valuable engagement at the right moment, just the way your audience prefers.

View Cross-Channel Consumer Insights

Visualize consumer activity at every touchpoint, on any channel:

  • Display the end-to-end journey.
  • Listen to your customers.
  • Re-engage lost consumers.

Optimize the Experience

Deliver value to the consumer with Next Best Action engagement.

  • Use decisioning to ensure relevant interactions
  • Prioritize the best experience.
  • Control campaigns at scale.

Connect Every Interaction

Synchronize engagement everywhere consumers interact.

  • Orchestrate across owned channels.
  • Connect messaging for a unified experience.
  • Go beyond digital touchpoints.

Deliver Immediate Impact

Increase adoption and ROI with a solution focused on the business user.

  • Native connectivity with the Salesforce platform.
  • Drive adoption and value quickly with business user focus.
  • Track events on every system.

Pardot

Discover the full suite of B2B marketing automation tools to create meaningful connections, generate more pipeline, and empower sales teams to close more deals.

Automate your Marketing

Take manual labor out of common marketing and sales tasks to help your team speed up the sales cycle.

Generate More Leads

Fill your sales funnel with high-quality leads using trusted, powerful marketing tools.

Calculate Marketing ROI

Understand how your customers go from clicks to close.

  • Know your marketing’s impact on revenue.
  • Explore your data.
  • Track your deals with lifecycle reporting.
  • Act on your insights.
"Marketing Cloud allows us to talk to customers individually and create that 1-to-1 relationship like we have in stores."
Kimberly Ruthenbeck Director of Web Experience, Room & Board
"This journey was not possible without Salesforce. Salesforce is much more than a business partner."
Antonio Sciuto CMO and E-Business Leader, Nestle
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