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Amazon Simple Notification Service (SNS) message filtering now supports blacklisting of multiple string values, using the anything-but operator. This makes it easier to set criteria for filtering messages.
Amazon SNS message filtering allows you to simplify your pub/sub messaging architecture by offloading message filtering logic from your subscriber systems as well as message routing logic from your publisher systems. Amazon SNS message filtering offers a number of matching operators, including string whitelist matching, string blacklist matching, and string prefix matching. Numerical matching operators allow for exact comparisons and range comparisons.
Amazon SNS is a fully managed pub/sub messaging service. You can use topics to decouple message producers and consumers, and simultaneously distribute messages to multiple subscribing endpoints, such as Amazon SQS queues, AWS Lambda functions, HTTP endpoints, email addresses, and mobile devices (SMS push notifications).
For more information, see Amazon SNS Message Filtering in the Amazon SNS Developer Guide.