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Act-On New Features and Upgrades for February 22, 2018

Released on February 22nd, 2018

New Features

Labs Forms as Conversion Criteria for A/B Testing

In this release the A/B Test Content feature has been updated to accommodate testing with Labs Forms. Unlike with Classic Forms, which are selected directly via the 'Add Form' modal, Labs Forms are selected as conversions within the Landing Pages in which they are embedded. This is done by clicking on the embedded form in the 'Conversion Picker' modal for the corresponding Landing Page, as you would with a Call to Action.

Labs Forms as Behavior Criteria for Create New List

When creating a new contact list, you have the option to do so based on specified contact behaviors, such as form views and submits. Up until now it has not been possible to create a list consisting of users based on their Labs Form views because these forms could not be used as standalone objects or, as a result, 'viewed' in their own right. Now, Labs Form views are inferred from visits to the Landing Page in which they are embedded and new lists may be created using that behavior criteria.

Labs Forms: Add Validation for Non-Generic Email Addresses 

To achieve parity with the functionality offered in the Classic Form composer, we've added validation for non-generic email addresses in Labs Forms. This option can be enabled from the 'Validation' tab of the 'Edit Input Field' slideout and, when used, will prevent form respondents from entering standard generic addresses.

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