With email marketing, “real time” knowledge is everything. You have to know who to mail, what to mail, when to mail; and most importantly, when to contact them. With IntelliClick eTrack for GoldMine, users can send their campaigns straight from GoldMine, track directly back to GoldMine, and instantly alert their sales team of “hot” opportunities at the right time!
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Use the latest information in GoldMine CRM to send and manage email campaigns without the need to upload or refresh your data anywhere else. IntelliClick For GoldMine provides seemless integration and a simple way to send email campaigns to your target audience. Capture open, click and web page navigation behavior and engage your sales team with timely email and/or text message alerts. Complete analytics are provided through built-in dashboards and reports to measure response rates and summarize opportunities.
Tightly integrated inbound marketing and anonymous web visitor tracking is now available for GoldMine CRM. This capability can be used on its own or to enhance your IntelliClick email marketing campaigns. Either way, results are stored in your database in real time!
Existing or new forms on your web site instantly add contacts to GoldMine with a complete summary of their prior anonymous page browsing history. Details of referring sources are tracked and reported (i.e. organic search, social media, pay-per-click, etc.). Lead follow-up and drip marketing can be triggered using GoldMine's built-in workflow automation capabilities.
Web Page Visitor Tracking
Go "beyond the click" and see all pages your email recipient visits on your web site. Even if they return days, weeks or months later, you will see what they are looking at, instantly integrated to their contact record.
One Click "Call To Action"
Use our one click options to instantly send literature or all email recipients to request follow-up action. Automation provided by IntelliClick instantly handles these responses and makes it easy to keep your audience engaged.
IntelliClick offers several ways to allow your recipients to opt-in to specific types of mailings. This encourages them to stay on your mailing list and helps you better target your audience.
Results of your email campaigns are added to GoldMine instantly. Get a complete picture of your recipient interests as they react and alert your sales team for timely follow-up.
Convert anonymous web site visitors to leads and capture the pages they viewed while browsing anonymously. Measure which referring sources are delivering the best ROI.