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Segmentation for Targeted Messaging and Accelerated Success

Advance your marketing success by grouping similar buyers and delivering targeted messaging through optimized outreach programs that drive real results.

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Segmentation

Connect With Your Audience

To better target your audience, you need to consider how each person’s traits and preferences affect intent, urgency, and willingness to buy. Act-On’s dynamic segmentation helps you define your perfect target audience with a combination of demographic and engagement rules to pair with the most compelling message for that segment.

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Learn how modern marketers are using Act-On to tailor their marketing to resonate with the individual needs of their customers.

Behavioral Segmentation

Behavioral-Based Segmentation

Every webpage visit, every social media post, every product touchpoint counts. These engagements represent customer behavior. Armed with this data and aggregate metrics, you can track, score, and analyze every interaction and see how each segment engages with your brand.

Demographic segmentation

Multiple Score Sheets

People are complex, so your contact scoring program has to be sophisticated. Act-On’s unique scoring sheets model lets you define multiple sets of scoring criteria and apply those rules for each contact. Leverage dynamic scoring models to prioritize purchase pathways, nurture programs, and conversion points.

Segmentation multiple score sheets screenshot on desktop

Multiple Score Sheets

People are complex, so your contact scoring program has to be sophisticated. Act-On’s unique scoring sheets model lets you define multiple sets of scoring criteria and apply those rules for each contact. Leverage dynamic scoring models to prioritize purchase pathways, nurture programs, and conversion points.

Act-On gave me the insight I needed to better strategize how we engage our different audience segments.
Kristin Williams Marketing Program Manager, Physicians Insurance
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Act-On starting from $900 per month

20+ Years of Happy Clients

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There Will Be Issues!

I highly recommend W-Systems. We have a complex solution that integrates numerous different software application and databases. This requires several different team members at W-Systems for support. Their knowledge and ability to work together provide the timely support I need. I’m not surprised there are challenges and issues with the complex technology support I ask from them, what is surprising is they always keep it working. Thank you!

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CRMs are Personal and Complicated

CRMs are personal and complicated. With every project and every issue we have had, I feel that we were treated fairly and professionally. On the occasional misunderstanding or miscommunication, there was no gotcha but a desire to solve the issue fairly. The expertise level is high. Very good and respectful service.

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The Entire Team Works Hard

The entire team at W-Systems works hard to make sure you are satisfied with their service - be it resolving technical issues or implementing new technologies! BIG thumbs up!

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Second to None

We have found that W-Systems' knowledge and response time is second to none. They are always willing to take the time and use the necessary resources needed to answer our questions, resolve our issues and teach us whatever we need to learn. They are patient, informative and proactive.

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Great CRM Partner!

We brought on W-Systems to take on a very complicated CRM upgrade. We chose W-Systems due to their knowledge around our system, and they had the resources to execute. Their PMs, dev team, customer service, and sales teams were all top-notch and responsive to our needs and feature requests. I'd recommend W-Systems to any company looking for a SugarCRM partner.

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Stellar Service

We have worked with W-Systems for many years. Their service is stellar on every level, including the expertise and caring of their staff members.

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Excellent Partner!

Responsive, helpful, thoughtful. They have been exactly opposite (in as positive of a way as possible) of the typical software sales approach. W-Sytems created my happiness with CRM.

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Good Integrator to Work With

W-Systems is an experienced and diligent SugarCRM integrator and developer. They have worked on numerous integrations and implementation projects with us and have been a great partner.

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W-Systems is Wonderful!

W-Systems installed our system and has been wonderful about working with us over a long period of time when something went wrong.

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