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Segmentation for Targeted Messaging and Accelerated Success

Advance your marketing success by grouping similar buyers and delivering targeted messaging through optimized outreach programs that drive real results.

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Segmentation

Connect With Your Audience

To better target your audience, you need to consider how each person’s traits and preferences affect intent, urgency, and willingness to buy. Act-On’s dynamic segmentation helps you define your perfect target audience with a combination of demographic and engagement rules to pair with the most compelling message for that segment.

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Learn how modern marketers are using Act-On to tailor their marketing to resonate with the individual needs of their customers.

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Behavioral-Based Segmentation

Every webpage visit, every social media post, every product touchpoint counts. These engagements represent customer behavior. Armed with this data and aggregate metrics, you can track, score, and analyze every interaction and see how each segment engages with your brand.

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Multiple Score Sheets

People are complex, so your contact scoring program has to be sophisticated. Act-On’s unique scoring sheets model lets you define multiple sets of scoring criteria and apply those rules for each contact. Leverage dynamic scoring models to prioritize purchase pathways, nurture programs, and conversion points.

Segmentation multiple score sheets screenshot on desktop

Multiple Score Sheets

People are complex, so your contact scoring program has to be sophisticated. Act-On’s unique scoring sheets model lets you define multiple sets of scoring criteria and apply those rules for each contact. Leverage dynamic scoring models to prioritize purchase pathways, nurture programs, and conversion points.

Act-On gave me the insight I needed to better strategize how we engage our different audience segments.
Kristin Williams Marketing Program Manager, Physicians Insurance
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Act-On starting from $900 per month

20+ Years of Happy Clients

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Second to None

We have found that W-Systems' knowledge and response time is second to none. They are always willing to take the time and use the necessary resources needed to answer our questions, resolve our issues and teach us whatever we need to learn. They are patient, informative and proactive.

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Stellar Service

We have worked with W-Systems for many years. Their service is stellar on every level, including the expertise and caring of their staff members.

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An Excellent Partner for Enhancements and Resources

Our experience with the team has been nothing but positive. They are a valuable resource for SugarCRM integrations and enhancements as well as day-to-day support. Our Account Manager has always shared relevant and engaging content and there is a wealth of webinars and knowledge shared throughout the year by the company. A+++

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Instrumental in our Upgrade

Mark was instrumental in our upgrade to the latest version of GoldMine. Not only did Mark do the data conversion but he has subsequently resolved several issues that have surfaced with the GoldMine alarms & the daily backup process. Mark has been very accommodating to any contact I have made to either ask questions or resolve an issue. Previously we have worked with Bob thru the years to support our GM application and again very pleased with the support offered by Bob. I would highly recommend W-Systems Corp. for support.

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W-Systems is Wonderful!

W-Systems installed our system and has been wonderful about working with us over a long period of time when something went wrong.

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Excellent Partner!

Responsive, helpful, thoughtful. They have been exactly opposite (in as positive of a way as possible) of the typical software sales approach. W-Sytems created my happiness with CRM.

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Good Integrator to Work With

W-Systems is an experienced and diligent SugarCRM integrator and developer. They have worked on numerous integrations and implementation projects with us and have been a great partner.

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Great Coding and Good Service!

Our company has used W-Systems for about a year now for customization of our SugarCRM Cloud environment. It's been a pleasure working with a group of developers that get the job done right the first time. From the Director of Sales to the Ops Manager to the programmers... all our first class.

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CRMs are Personal and Complicated

CRMs are personal and complicated. With every project and every issue we have had, I feel that we were treated fairly and professionally. On the occasional misunderstanding or miscommunication, there was no gotcha but a desire to solve the issue fairly. The expertise level is high. Very good and respectful service.

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