W-Systems joins SugarCRM! Read Blog

Measure Engagement and Strike While the Iron is Hot

Collect and leverage consumer behavior and engagement data to accurately score every prospect and customer activity.

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Prospect & Customer Scoring

Score the Activities That Matter

You need to understand how your audience is engaging with your marketing campaigns to ensure that these interactions create more opportunities and sales. By automating each consumers’ numerical value, you can tailor your approach based on trackable characteristics and behaviors. Unlike most lead-focused automation platforms, Act-On allows you to create scorecards for different audiences since one size doesn’t fit all.

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Learn how modern marketers are using Act-On's automated customer and lead scoring platform allows you to create scorecards for different audiences.

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Lead Scoring

Lead scoring helps you assess prospects’ intentions based on demographics, firmographics, and behavior. By analyzing each lead’s relative behaviors and intent signals (like website visits, content views, form-fills, and email opens), Act-On's system ranks your prospects, alerts you to ready-to-buy leads, and enables you to segment accordingly to maximize conversion rates.

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Customer Scoring

Existing customers behave differently than leads because they’re already familiar with your company. And since repeat customers are key to sustainable revenue, scoring their behaviors and engagement is essential to generating additional sales opportunities and increasing customer loyalty. Deploy a wide range of scores across multiple segments to collect and analyze meaningful behaviors.

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Multiple Score Sheets

Individual prospects and customers may take actions that indicate more than one intention. Act-On’s multiple score sheet model allows you to track individual buyers down multiple pathways on separate score sheets, enabling you greater visibility and influence toward purchase decisions. Don’t underserve a genuine interest by aggregating intention and scores, losing the ability to focus buyers on priority products. Channel high-value leads and customers toward multiple purchase pathways, simultaneously and without limit. 

Act-On’s lead scoring has transformed our marketing efforts and allows us to automatically transfer great leads through our CRM.
Sam Saunders Digital Marketing Manager, DMC Canotec
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Act-On starting from $900 per month

20+ Years of Happy Clients

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An Excellent Partner for Enhancements and Resources

Our experience with the team has been nothing but positive. They are a valuable resource for SugarCRM integrations and enhancements as well as day-to-day support. Our Account Manager has always shared relevant and engaging content and there is a wealth of webinars and knowledge shared throughout the year by the company. A+++

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W-Systems is Wonderful!

W-Systems installed our system and has been wonderful about working with us over a long period of time when something went wrong.

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Excellent Partner!

Responsive, helpful, thoughtful. They have been exactly opposite (in as positive of a way as possible) of the typical software sales approach. W-Sytems created my happiness with CRM.

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There Will Be Issues!

I highly recommend W-Systems. We have a complex solution that integrates numerous different software application and databases. This requires several different team members at W-Systems for support. Their knowledge and ability to work together provide the timely support I need. I’m not surprised there are challenges and issues with the complex technology support I ask from them, what is surprising is they always keep it working. Thank you!

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Instrumental in our Upgrade

Mark was instrumental in our upgrade to the latest version of GoldMine. Not only did Mark do the data conversion but he has subsequently resolved several issues that have surfaced with the GoldMine alarms & the daily backup process. Mark has been very accommodating to any contact I have made to either ask questions or resolve an issue. Previously we have worked with Bob thru the years to support our GM application and again very pleased with the support offered by Bob. I would highly recommend W-Systems Corp. for support.

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Second to None

We have found that W-Systems' knowledge and response time is second to none. They are always willing to take the time and use the necessary resources needed to answer our questions, resolve our issues and teach us whatever we need to learn. They are patient, informative and proactive.

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CRMs are Personal and Complicated

CRMs are personal and complicated. With every project and every issue we have had, I feel that we were treated fairly and professionally. On the occasional misunderstanding or miscommunication, there was no gotcha but a desire to solve the issue fairly. The expertise level is high. Very good and respectful service.

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Simply Amazing!

W-Systems has been truly amazing. The staff is extremely knowledgeable and friendly. They really go the extra mile to help you through the process, and always do their best to make your vision a reality instead of just taking the easy way out. We are super pleased and look forward to continued business together.

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Great CRM Partner!

We brought on W-Systems to take on a very complicated CRM upgrade. We chose W-Systems due to their knowledge around our system, and they had the resources to execute. Their PMs, dev team, customer service, and sales teams were all top-notch and responsive to our needs and feature requests. I'd recommend W-Systems to any company looking for a SugarCRM partner.