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You need to understand how your audience is engaging with your marketing campaigns to ensure that these interactions create more opportunities and sales. By automating each consumers’ numerical value, you can tailor your approach based on trackable characteristics and behaviors. Unlike most lead-focused automation platforms, Act-On allows you to create scorecards for different audiences since one size doesn’t fit all.
Learn how modern marketers are using Act-On's automated customer and lead scoring platform allows you to create scorecards for different audiences.
Lead scoring helps you assess prospects’ intentions based on demographics, firmographics, and behavior. By analyzing each lead’s relative behaviors and intent signals (like website visits, content views, form-fills, and email opens), Act-On's system ranks your prospects, alerts you to ready-to-buy leads, and enables you to segment accordingly to maximize conversion rates.
Existing customers behave differently than leads because they’re already familiar with your company. And since repeat customers are key to sustainable revenue, scoring their behaviors and engagement is essential to generating additional sales opportunities and increasing customer loyalty. Deploy a wide range of scores across multiple segments to collect and analyze meaningful behaviors.
Individual prospects and customers may take actions that indicate more than one intention. Act-On’s multiple score sheet model allows you to track individual buyers down multiple pathways on separate score sheets, enabling you greater visibility and influence toward purchase decisions. Don’t underserve a genuine interest by aggregating intention and scores, losing the ability to focus buyers on priority products. Channel high-value leads and customers toward multiple purchase pathways, simultaneously and without limit.
Act-On’s lead scoring has transformed our marketing efforts and allows us to automatically transfer great leads through our CRM.Sam Saunders Digital Marketing Manager, DMC Canotec
Act-On starting from $900 per month
We brought on W-Systems to take on a very complicated CRM upgrade. We chose W-Systems due to their knowledge around our system, and they had the resources to execute. Their PMs, dev team, customer service, and sales teams were all top-notch and responsive to our needs and feature requests. I'd recommend W-Systems to any company looking for a SugarCRM partner.
We have found that W-Systems' knowledge and response time is second to none. They are always willing to take the time and use the necessary resources needed to answer our questions, resolve our issues and teach us whatever we need to learn. They are patient, informative and proactive.
W-Systems provided our not-for-profit with outstanding guidance and support to customize and implement SugarCRM to manage a complex network of activities, properties and partner relationships. The outcome was a clear, user-friendly system for our team resulting in professional reporting for our funders and senior leadership. W-Systems provides a project manager who is accountable and responsive throughout the process and provided resources for us to manage our system effectively.
CRMs are personal and complicated. With every project and every issue we have had, I feel that we were treated fairly and professionally. On the occasional misunderstanding or miscommunication, there was no gotcha but a desire to solve the issue fairly. The expertise level is high. Very good and respectful service.
Mark was instrumental in our upgrade to the latest version of GoldMine. Not only did Mark do the data conversion but he has subsequently resolved several issues that have surfaced with the GoldMine alarms & the daily backup process. Mark has been very accommodating to any contact I have made to either ask questions or resolve an issue. Previously we have worked with Bob thru the years to support our GM application and again very pleased with the support offered by Bob. I would highly recommend W-Systems Corp. for support.
Our experience with the team has been nothing but positive. They are a valuable resource for SugarCRM integrations and enhancements as well as day-to-day support. Our Account Manager has always shared relevant and engaging content and there is a wealth of webinars and knowledge shared throughout the year by the company. A+++
W-Systems has great people to work with. They really took the time to understand our business and help us move into CRM best practices. They are reliable and helpful. SugarCRM was also a great decision for our team. The product functions as we had hoped and is easy to self-manage for day to day items.
I highly recommend W-Systems. We have a complex solution that integrates numerous different software application and databases. This requires several different team members at W-Systems for support. Their knowledge and ability to work together provide the timely support I need. I’m not surprised there are challenges and issues with the complex technology support I ask from them, what is surprising is they always keep it working. Thank you!
W-Systems installed our system and has been wonderful about working with us over a long period of time when something went wrong.