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Measure Engagement and Strike While the Iron is Hot

Collect and leverage consumer behavior and engagement data to accurately score every prospect and customer activity.

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Prospect & Customer Scoring

Score the Activities That Matter

You need to understand how your audience is engaging with your marketing campaigns to ensure that these interactions create more opportunities and sales. By automating each consumers’ numerical value, you can tailor your approach based on trackable characteristics and behaviors. Unlike most lead-focused automation platforms, Act-On allows you to create scorecards for different audiences since one size doesn’t fit all.

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Learn how modern marketers are using Act-On's automated customer and lead scoring platform allows you to create scorecards for different audiences.

Lead scoring screenshot on desktop

Lead Scoring

Lead scoring helps you assess prospects’ intentions based on demographics, firmographics, and behavior. By analyzing each lead’s relative behaviors and intent signals (like website visits, content views, form-fills, and email opens), Act-On's system ranks your prospects, alerts you to ready-to-buy leads, and enables you to segment accordingly to maximize conversion rates.

Default score sheet and Activity screenshot in Act-On

Customer Scoring

Existing customers behave differently than leads because they’re already familiar with your company. And since repeat customers are key to sustainable revenue, scoring their behaviors and engagement is essential to generating additional sales opportunities and increasing customer loyalty. Deploy a wide range of scores across multiple segments to collect and analyze meaningful behaviors.

Multiple Score Sheets screenshot on desktop

Multiple Score Sheets

Individual prospects and customers may take actions that indicate more than one intention. Act-On’s multiple score sheet model allows you to track individual buyers down multiple pathways on separate score sheets, enabling you greater visibility and influence toward purchase decisions. Don’t underserve a genuine interest by aggregating intention and scores, losing the ability to focus buyers on priority products. Channel high-value leads and customers toward multiple purchase pathways, simultaneously and without limit. 

Act-On’s lead scoring has transformed our marketing efforts and allows us to automatically transfer great leads through our CRM.
Sam Saunders Digital Marketing Manager, DMC Canotec
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Act-On starting from $900 per month

20+ Years of Happy Clients

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Excellent Partner!

Responsive, helpful, thoughtful. They have been exactly opposite (in as positive of a way as possible) of the typical software sales approach. W-Sytems created my happiness with CRM.

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An Excellent Partner for Enhancements and Resources

Our experience with the team has been nothing but positive. They are a valuable resource for SugarCRM integrations and enhancements as well as day-to-day support. Our Account Manager has always shared relevant and engaging content and there is a wealth of webinars and knowledge shared throughout the year by the company. A+++

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W-Systems has great people to work with. They really took the time to understand our business and help us move into CRM best practices. They are reliable and helpful. SugarCRM was also a great decision for our team. The product functions as we had hoped and is easy to self-manage for day to day items.

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W-Systems installed our system and has been wonderful about working with us over a long period of time when something went wrong.

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W-Systems has been truly amazing. The staff is extremely knowledgeable and friendly. They really go the extra mile to help you through the process, and always do their best to make your vision a reality instead of just taking the easy way out. We are super pleased and look forward to continued business together.

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The Entire Team Works Hard

The entire team at W-Systems works hard to make sure you are satisfied with their service - be it resolving technical issues or implementing new technologies! BIG thumbs up!

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Great CRM Partner!

We brought on W-Systems to take on a very complicated CRM upgrade. We chose W-Systems due to their knowledge around our system, and they had the resources to execute. Their PMs, dev team, customer service, and sales teams were all top-notch and responsive to our needs and feature requests. I'd recommend W-Systems to any company looking for a SugarCRM partner.

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Instrumental in our Upgrade

Mark was instrumental in our upgrade to the latest version of GoldMine. Not only did Mark do the data conversion but he has subsequently resolved several issues that have surfaced with the GoldMine alarms & the daily backup process. Mark has been very accommodating to any contact I have made to either ask questions or resolve an issue. Previously we have worked with Bob thru the years to support our GM application and again very pleased with the support offered by Bob. I would highly recommend W-Systems Corp. for support.

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