At any given moment, 97% of your website visitors are invisible. Many are warm or hot prospects actively engaging with your content to figure out if you can deliver what they’re looking for. But since only about 3% ever identify themselves, it puts a serious crimp in sales’ ability to strike when the iron is hot.
Act-On’s Website Prospector solves the problem by helping your team track visitors coming to your website to help uncover the anonymous 97% – in real time.
Learn how modern marketers are using Act-On to know more about their websites' visitors.
In sales, timing is everything. Given that today’s buyers do 60% or more of their own information-gathering before ever talking to you, it’s critical that salespeople have insight into what occurred during the buyer’s research phase.
Act-On’s Website Prospector allows sales to reach out warmly and effectively, with insight into their interests and pain points based on web pages they’ve visited, content they’ve downloaded, search terms they’ve used, and much more.
Imagine knowing that the person you’re doing a demo for tomorrow is on your site right now … and also seeing what content they’re viewing. Real-time website visitor alerts make it happen.
Set up alerts that immediately notify your team when a particular person or company visits a target page (e.g., the pricing page) or performs a specific action (e.g., fills out a form). By combining this information with the visitor’s entire activity history, a sales rep can relevantly engage with the potential buyer.
You won’t get every website visitor to convert into a lead right away, so Act-On tracks the activity of your anonymous website visitors. If they convert in the future, you’ll have a complete record of their pre-conversion engagement. Act-On connects the dots and enhances your ability to make meaningful connections with new prospects.
Act-On makes anonymous visitors much less anonymous. Using their IP address, Act-On uncovers the visitor’s company (its name and physical address). By using integrated information sources like ZoomInfoo and LinkedIn, you can search for individuals’ contact information, then reach out and make connections with companies that are already engaged with you online.
Lead scoring gives you an objective system for ranking your leads. With Act-On, you can automatically give points to leads based on behaviors and profile attributes. This allows marketing and sales to sort and prioritize leads, and ensures that only the best leads are passed to your CRM. Marketing can continue to nurture lower-scored leads before passing them to sales.
Act-On starting from $900 per month