Year after year, webinars, and online events top the list in effectiveness. The upside is huge, but the downside is that they’re time-consuming to plan and execute; it’s a reality that often results in hurried execution and sub-optimal performance.
Act-On’s webinar and online event management functionality dramatically reduces the time you spend on organizing your webinar while increasing the quality of your results.
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Learn how modern marketers are using Act-On to easily and quickly create, test, deploy, and measure your email marketing campaigns.
Integrate with WebEx and Citrix
Act-On offers simple integrations with both Cisco WebEx Event Center and Citrix Online GoToWebinar, two of the most widely recognized webinar delivery platforms in the industry.
You can set up the integration in minutes using a point-and-click interface
Use Act-On forms for registration, so registrants can be added to your marketing database
Determine what level of data you are going to share between the webinar tool and Act-On
Act-On takes care of the rest
Manage all Planning Activities with Act-On
Good planning is the difference between a so-so webinar and a great one. Act-On lets you plan your entire online event to ensure thorough organization and success.
Act-On’s dashboard walks you through each step of the planning process, including generating all the necessary creative elements
Create a curriculum and timeline of activities leading up to your event, as well as follow-up activities after the event is complete
Build all emails, landing pages, and registration forms for your event, typically in just a few clicks
Track the progress, and analyze and report on the results, all from within Act-On
Engage Prospective Attendees Before the Event
Create multi-channel promotional campaigns, such as complementary AdWords and social media marketing promotions
Use your blog to promote the event, with a call to action to the registration form
Send invitations via email and social media
Schedule follow-up invitations to those who have not registered for your event
Send automated reminder messages to registrants to ensure they don’t forget to attend
Follow-Up After the Event
Stay top of mind with your event registrants – even after the event – by engaging them intelligently.
Dynamically engage registrants who were not able to attend by inviting them to a future event or offer them something else that would interest them
Segment attendees based on their level of participation during the event and update their profile with this information so that sales can better interact with them