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Event-triggered emails are exactly what they sound like: automated emails that are triggered based on specific events, such as an action taken (or not) by a website visitor or a meaningful change in a customer’s behavior or profile.
Trigger emails are a great addition to any marketer’s toolkit because they allow marketers to automatically send messages that are timely, personalized, and relevant to where the person is right now. By responding swiftly and meaningfully, you can catch someone at the time they’re still actively thinking about the product or topic that triggered their action … and your email.
Trigger emails are fundamentally a part of great customer service, a demonstration that customers come first and that your company is paying attention and responding to their needs and interests.
Responding swiftly and relevantly to actions and/or profile changes has the additional effect of boosting the relevance of your brand. Why? Because you’re delivering messages that are tailored to a person’s immediate needs and interests. Even if they don’t convert yet, you’ve scored brand-affinity points that will pay off in the future.
Saving time is a key benefit of marketing automation, and trigger email campaigns make excellent use of this benefit. Set up your trigger campaigns, turn them on, and let them work for you while you spend your time focused on other things like strategy and campaign performance.
From top to bottom of the funnel, as well as post-purchase and more, trigger email campaigns offer endless opportunities to engage with prospects and customers at the precise time when they’re thinking about your brand.
Send a trigger email with a special offer to see if you can get them re-engaged.
People who have already bought from you are your very best leads for an upsell.
Act-On starting from $900 per month