Segmentation is the secret sauce that helps you make your email messages personal and relevant to your unique audiences, boosting prospect engagement and increasing conversion. With Act-On you can create tightly targeted list segments. For example, you can combine profile attributes with observed behaviour and a specified time frame.
With Act-On, you can quickly create a list that’s segmented by any combination of factors in your database. Add personalization to increase the relevance of your message for each recipient. Maybe even do an A/B test to pre-determine the best performer before you launch. That sound you hear is all the clickthroughs your campaign is getting.
Email marketing’s power increases measurably when you combine it with marketing automation, and it becomes an integrated support tool for your other initiatives. Act-On’s platform helps you:
Act-On starting from $900 per month