Act-On Platform Overview
Navigate the customer journey with Act-On's award-winning marketing technology.
Watch a Demo Request a QuoteMarketing Platform
Adaptive Journeys Enables Smarter Marketing
Our intuitive and integrated marketing automation platform is built to help marketers, like you, respond and engage at every step of the customer journey. With Act-On, you’ll have the insight to make data-driven decisions resulting in an exceptional customer experience – that’s both relevant and personalized.
Take a Tour
Learn about more about Act-On's innovative capabilities that enable you to leverage machine-learning data to make your marketing programs work for you, not against you.
Generate More Leads
Stop wasting time on inefficient processes and start focusing on programs that generate the most high-quality leads for your business.
Take Control of Your Marketing Campaigns
Stop relying on web developers for content creation with easy to use landing page and form composers.
Save Time and Respond Faster
Act-On’s webinar and online event management functionality dramatically reduces the time you spend on organizing your webinar while increasing the quality of your results.
Identify Prospects
With Act-On, you can set up lead scoring in minutes and be on your way to more effective lead management, higher lead volume, and more closed deals.
Progress Leads Through the Funnel
Send timely messaging that educates your leads about your brand and communicates how you can help solve their challenges.
Optimize Your Messaging Strategy
With Act-On’s easy-to-use A/B testing, you can experiment with any aspect of an email, landing page, or form that might have an impact on conversions, such as button labels, colors, link text, headings, and prices.
Segment Leads in Real Time
Act-On makes list management easy. You can create, adapt, amend, segment, and deploy lists with ease – no database administrator required.
Win More Deals
Empower your sales team with more intelligence so they can focus on prospects with a higher propensity to buy, and have more informed conversations – driving shorter sales cycles and more revenue for your business.
Create a Seamless Lead Handoff
Act-On pumps unparalleled lead intelligence into your CRM, so your sales team can identify the hottest prospects and reach out at precisely the right time. Wave goodbye to cold calling, and say hello to new deals.
Get Lead Intelligence and Hot Prospects Prioritization
Act-On brings the engagement history of every prospect right to your sales team’s screens. Before a rep ever picks up the phone, they can see what Web pages the prospect has visited, emails they’ve clicked on, media they’ve downloaded, and so much more.
Harness the Power of Act-On in Gmail and Outlook
Using Gmail or Outlook for day-to-day sales communications? Optimize interactions by using Act-On’s pre-built email templates within the mail app. You can also opt-in your communications for tracking, and get alerted when a prospect interacts with your email.
Grow and Retain Customers
Go beyond the sale. Create a unique customer-centric experience with thoughtful and continued communications to ensure high satisfaction rates, low churn rates, and lifelong brand advocates!
Understand Customer Engagement at the Account Level
Act-On's Account-Based Marketing Automation makes it easier for B2B marketers to execute a smarter, more coordinated account-based marketing strategy.
Drive Product Adoption, Upsell and Cross-Sell Opportunities, Customer Satisfaction, and Brand Loyalty
Act-On's easy to use email composer empowers any marketer to send off personalized messages to customers.
Make Your Brand’s Voice Heard
Your brand’s voice is the message you portray to the market that represents your company values and how you differentiate yourselves against competitors. This promise you’re making to your customers needs to be infused at every stage in your company’s growth and your customer’s lifecycle.
Maximize Your Brand Message
Act-On’s Advanced Social Media Module provides you everything you need to produce, manage, nurture, and measure your day-to-day B2B social media activities.
Maintain Brand Consistency
Act-On Anywhere seamlessly integrates with your business solutions, so that no matter where you’re working, you’ll have the power of Act-On at your fingertips.
Drive More Visitors
Act-On’s Website Prospector helps your team track visitors coming to your website in real time.
Measure Your Efforts. Prove ROI.
Don’t let your hard work go unnoticed. Prove the success of your marketing programs and campaigns by showing which ones directly impact your organization’s revenue and growth goals.
Measure, Optimize, and See Marketing’s Impact
Act-On provides a variety of reports to help you quantify your efforts and show real results. Whether you’re a do-it-all marketer that loves pre-configured templates and dashboards or a data-hungry marketer that likes to slice and dice your data in a BI tool, Act-On has got you covered.
Easily Export all of Your Engagement Data
With Act-On's Data Studio, your next “aha!” moment is just a few clicks away. You’ll have powerful controls that allow you to filter, aggregate, or export data to answer key questions about marketing performance. Look for broad trends across all your campaigns, or drill into the nitty-gritty details of a single program.
Act-On starting from $900 per month