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Streamline Lead Capture to Gather Critical Customer Information

Act-On’s web forms are easy to design and deploy, helping you collect and manage customer information to optimize your lead and customer engagement efforts.

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Forms & Data Management

Start a Smarter Conversation With Your Customers

Web forms are a digital handshake with your customers — they introduce you to people who want to connect. Built to simplify this exchange, Act-On's web forms make it easy to attract and entice your prospects and encourage them to freely share their contact information early in the relationship, so you can more easily communicate with them throughout the customer journey.

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Learn how modern marketers are using Act-On web forms to attract and entice prospects and communicate with them throughout the customer journey.


Web Forms

Act-On's Adaptive Rules Engine makes it easy to create form fields that adapt in real-time, with conditional logic to further personalize your visitors’ experience and maximize conversions.


Progressive Profiling

With Progressive Profiling, you’re in control of the customer journey. This automated feature allows you to gather new information every time a prospect or customer completes a new form. Act-On forms retain existing data, which means you can continue to ask for new information with each subsequent form-fill. This makes it easier for you to meet prospects where they are in their journey.

Forms and Data auto-responses screenshot


In order to make the most of every engagement, you can immediately and automatically send pre-built emails as soon as a user takes an action or completes a form — whether they just accessed a piece of content, visited a webpage, or made a purchase. And by reviewing engagement metrics for each auto-response email, you can better understand user behavior to follow-up with smarter and more effective messaging and recommendations.

Creating forms is easy, and we can segment our audience into different groups based on what appeals to them.
Andre Laanemets Sales Representative, SKF Group
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Act-On starting from $900 per month

20+ Years of Happy Clients

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Second to None

We have found that W-Systems' knowledge and response time is second to none. They are always willing to take the time and use the necessary resources needed to answer our questions, resolve our issues and teach us whatever we need to learn. They are patient, informative and proactive.

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An Excellent Partner for Enhancements and Resources

Our experience with the team has been nothing but positive. They are a valuable resource for SugarCRM integrations and enhancements as well as day-to-day support. Our Account Manager has always shared relevant and engaging content and there is a wealth of webinars and knowledge shared throughout the year by the company. A+++

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Good Integrator to Work With

W-Systems is an experienced and diligent SugarCRM integrator and developer. They have worked on numerous integrations and implementation projects with us and have been a great partner.

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Excellent Partner!

Responsive, helpful, thoughtful. They have been exactly opposite (in as positive of a way as possible) of the typical software sales approach. W-Sytems created my happiness with CRM.

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The Entire Team Works Hard

The entire team at W-Systems works hard to make sure you are satisfied with their service - be it resolving technical issues or implementing new technologies! BIG thumbs up!

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There Will Be Issues!

I highly recommend W-Systems. We have a complex solution that integrates numerous different software application and databases. This requires several different team members at W-Systems for support. Their knowledge and ability to work together provide the timely support I need. I’m not surprised there are challenges and issues with the complex technology support I ask from them, what is surprising is they always keep it working. Thank you!

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Great Coding and Good Service!

Our company has used W-Systems for about a year now for customization of our SugarCRM Cloud environment. It's been a pleasure working with a group of developers that get the job done right the first time. From the Director of Sales to the Ops Manager to the programmers... all our first class.

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Excellent Experience Implementing SugarCRM

W-Systems provided our not-for-profit with outstanding guidance and support to customize and implement SugarCRM to manage a complex network of activities, properties and partner relationships. The outcome was a clear, user-friendly system for our team resulting in professional reporting for our funders and senior leadership. W-Systems provides a project manager who is accountable and responsive throughout the process and provided resources for us to manage our system effectively.

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W-Systems is Wonderful!

W-Systems installed our system and has been wonderful about working with us over a long period of time when something went wrong.