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Insights for a Uniquely Tailored Customer Experience

Gain a thorough understanding of campaign performance to improve strategic, tactical, and messaging decisions.

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Analytics and Reporting

Make Informed Decisions

Every day, your prospects and customers are communicating with you across your website, social channels, and other touchpoints. But what are they saying? By better understanding their behaviors, you can leverage the data to make actionable campaign decisions that are reinforced by analytics — not opinions.

Act-On helps you leverage data from your website, social channels, and other touchpoints to make actionable campaign decisions reinforced by analytics.

Take a Tour

Learn how modern marketers are using Act-On at each stage of the lead-to-revenue process.

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Funnel Metrics

Understand each buyer’s position on their journey to guide them along an optimized funnel experience and clear the pathway to purchase or lead transfer. With real-time prospect tracking, campaign performance insights, and funnel and conversion visibility, you can define each buyer’s unique stage, their readiness to purchase, and the ideal handoff points to your sales team.

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Engagement Insights

Track your inbound and outbound engagement rates to learn how your messaging is driving traffic to your digital touchpoints. From segment-specific messaging programs to full, dynamic, and cross-channel nurture campaigns, Act-On's user engagement solution’s out-of-the-box reporting allows you to assess the performance of every tactic so you can optimize your messaging and improve your programs.

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Performance Analytics

By placing the Act-On tracking beacon on your website and landing pages, you can gain clear visibility into your site’s performance and your visitors’ experiences. In addition, you can review and assess critical metrics that showcase visitor behavior and engagement. Act-On also complements third-party web analytics solutions with detailed customer behavior tracking. 

Campaign performance report

Campaign Performance

Understand the impact of your lead generation and customer loyalty efforts across your sales pipeline, customer engagement initiatives, brand loyalty programs, and other key campaigns with Campaign Performance Reporting. This feature gives a holistic view into your holistic strategy and can integrate with your business intelligence platform to help you measure program success, optimize your campaigns, and achieve real results. 

Revenue Attribution

Revenue Attribution

Track the revenue contribution from your marketing channels and initiatives and drive improved tactics with Revenue Attribution reporting. Act-On's revenue attribution reports offer insights into how each marketing initiative is delivering value to your business and bottom line.

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Data Studio

For those with more advanced reporting needs, Data Studio can filter, aggregate, and export your data using Act-On Data Studio to extend visibility into program performance and share your progress with key stakeholders. Combine data from multiple third-party systems, export into a BI tool, and create and share eye-catching charts and graphs that make your reporting engaging and easy to digest. Find correlations among thousands of variables and communicate concepts with visualization tools.

Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging.
Markc Wilensky VP of Communications and Brand Marketing, Tower Federal Credit Union
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Act-On starting from $900 per month

20+ Years of Happy Clients

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There Will Be Issues!

I highly recommend W-Systems. We have a complex solution that integrates numerous different software application and databases. This requires several different team members at W-Systems for support. Their knowledge and ability to work together provide the timely support I need. I’m not surprised there are challenges and issues with the complex technology support I ask from them, what is surprising is they always keep it working. Thank you!

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Instrumental in our Upgrade

Mark was instrumental in our upgrade to the latest version of GoldMine. Not only did Mark do the data conversion but he has subsequently resolved several issues that have surfaced with the GoldMine alarms & the daily backup process. Mark has been very accommodating to any contact I have made to either ask questions or resolve an issue. Previously we have worked with Bob thru the years to support our GM application and again very pleased with the support offered by Bob. I would highly recommend W-Systems Corp. for support.

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Excellent Partner!

Responsive, helpful, thoughtful. They have been exactly opposite (in as positive of a way as possible) of the typical software sales approach. W-Sytems created my happiness with CRM.

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Second to None

We have found that W-Systems' knowledge and response time is second to none. They are always willing to take the time and use the necessary resources needed to answer our questions, resolve our issues and teach us whatever we need to learn. They are patient, informative and proactive.

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Simply Amazing!

W-Systems has been truly amazing. The staff is extremely knowledgeable and friendly. They really go the extra mile to help you through the process, and always do their best to make your vision a reality instead of just taking the easy way out. We are super pleased and look forward to continued business together.

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CRMs are Personal and Complicated

CRMs are personal and complicated. With every project and every issue we have had, I feel that we were treated fairly and professionally. On the occasional misunderstanding or miscommunication, there was no gotcha but a desire to solve the issue fairly. The expertise level is high. Very good and respectful service.

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Great Coding and Good Service!

Our company has used W-Systems for about a year now for customization of our SugarCRM Cloud environment. It's been a pleasure working with a group of developers that get the job done right the first time. From the Director of Sales to the Ops Manager to the programmers... all our first class.

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Good Integrator to Work With

W-Systems is an experienced and diligent SugarCRM integrator and developer. They have worked on numerous integrations and implementation projects with us and have been a great partner.

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Great People to Work With

W-Systems has great people to work with. They really took the time to understand our business and help us move into CRM best practices. They are reliable and helpful. SugarCRM was also a great decision for our team. The product functions as we had hoped and is easy to self-manage for day to day items.