Marketing Made Personal

Align inbound and outbound marketing campaigns across the customer lifecycle with Act-On Marketing Automation.

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Act-On

Marketing Automation Software That Maximizes Lead Generation

Go beyond email marketing with the power of marketing automation. Discover how to get in front of prospects earlier and stay engaged with modern buyers.

Act-On's marketing automation tools help your team automate personal exchanges, deepen customer loyalty, and close more qualified leads.

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Act-On Marketing Automation Benefits

Attract More Prospects

Maximize awareness and attract more prospects by building engaging landing pages and driving more traffic to your website.

Win More Deals

Generate more leads by segmenting, scoring, nurturing, and tracking contacts through a multi-channel customer journey.

Measure Your Impact

Prove your marketing success by tracking leads and customer engagements throughout the sales cycle.

Integrate Your Marketing

Coordinate and consolidate your entire marketing technology stack into one simple, effective, transparent, and actionable ecosystem.

Platform Overview

Act-On helps you generate leads and manage the customer lifecycle using email marketing, automated programs, website content, SEO and more.

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Automation

With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action.

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Analytics

Act-On provides a variety of reports to help you quantify your efforts and show real results. Whether you’re a do-it-all marketer that loves pre-configured templates and dashboards, or a data-hungry marketer that likes to slice and dice your data in a BI tool, Act-On has got you covered.

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Inbound

Inbound marketing describes the strategies and tactics that help prospective customers find you across the digital channels. It’s done by creating great content (e.g., useful, compelling, informative, entertaining), optimizing it for online channels and devices, and distributing it across the channels so it can attract and engage audiences.

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Outbound

Modern outbound marketing uses both traditional and emerging tactics to reach out to consumers and spread the word about your brand, products, and services. In the digital world, outbound methods include email, sales calls, display ads, videos, on-demand training, and more.

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CRM Integration

Act-On + CRM gives you the tools needed to accelerate and automate your entire lead management process. By joining these two powerful platforms, your data comes to life through more personalized communications, and more effective sales teams.

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A/B Testing

With Act-On’s easy-to-use A/B testing, you can experiment with any aspect of an email, landing page, or form that might have an impact on conversion, such as button labels, colors, link text, headings, and prices.

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Account-Based Marketing

Act-On's Account-Based Marketing Automation makes it easier for B2B marketers to execute a smarter, more coordinated account-based marketing strategy.

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Adaptive Forms

Take advantage of Act-On's drag and drop elements to create and customize forms, questionnaires, and surveys.

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Act-On Anywhere

Act-On Anywhere seamlessly integrates with your business solutions, so that no matter where you’re working, you’ll have the power of Act-On at your fingertips.

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Advanced Social Media Marketing

Act-On’s Advanced Social Media Module provides you everything you need to produce, manage, nurture, and measure your day-to-day B2B social media activities.

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Data Studio

With Act-On's Data Studio, your next “aha!” moment is just a few clicks away. You’ll have powerful controls that allow you to filter, aggregate, or export data to answer key questions about marketing performance.

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Email Marketing

Act-On's easy to use email composer empowers any marketer to send off personalized messages to customers.

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Events and Webinars

Act-On’s webinar and online event management functionality dramatically reduces the time you spend on organizing your webinar while increasing the quality of your results.

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Act-On Landing Page Composer

Landing Pages

Act-On makes landing pages a snap. With minimal clicks you can create, test, and launch these vital pages and drive real results.

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Lead Nurturing

Lead nurturing is a proven method for turning prospects into buyers. It’s done by systematically contacting prospects over a set amount of time and providing relevant content that eases them through the buyer’s journey.

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Lead Scoring

With Act-On, you can set up lead scoring in minutes and be on your way to more effective lead management, higher lead volume, and more closed deals.

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List Management

Act-On makes list management easy. You can create, adapt, amend, segment, and deploy lists with ease – no database administrator required.

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Website Visitor Tracking

Act-On’s Website Prospector helps your team track visitors coming to your website in real time.

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SEO Tools

Act-On’s SEO Audit tool helps you optimize your landing pages and forms so they are more likely to be returned by search engines.

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Act-On Resources

Act-On Overview - Datasheet

With Act-On there's never been an easier way to generate demand, qualify leads, cultivate prospects and close the deal.

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Rethink Marketing Automation

Rethink Marketing [Automation] - eBook

See how marketing teams are allocating resources and using marketing automation across brand building, demand generation, and customer marketing functions.

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10 Ways Sales Benefits from Marketing Automation - eBook

In this eBook, you'll learn about 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates.

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Got CRM? Why You Need Marketing Automation, Too - eBook

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Learn how the systems complement each other, and why you need both.

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The Business Case for Marketing Automation - eBook

It is well-established and well-documented: Marketing automation helps businesses grow. This eBook will give you the information you need to get the C-suite on-board, so your business can begin reaping the benefits of automation.

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The Dynamic Duo: CRM + Marketing Automation Working Together - Whitepaper

Download our white paper, in which we discuss the importance of integrating your CRM and marketing automation platforms, in an effort to maximize revenue.

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Act-On starting from $900 per month

20+ Years of Happy Clients

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Second to None

We have found that W-Systems' knowledge and response time is second to none. They are always willing to take the time and use the necessary resources needed to answer our questions, resolve our issues and teach us whatever we need to learn. They are patient, informative and proactive.

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The Entire Team Works Hard

The entire team at W-Systems works hard to make sure you are satisfied with their service - be it resolving technical issues or implementing new technologies! BIG thumbs up!

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Excellent Partner!

Responsive, helpful, thoughtful. They have been exactly opposite (in as positive of a way as possible) of the typical software sales approach. W-Sytems created my happiness with CRM.

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Great Coding and Good Service!

Our company has used W-Systems for about a year now for customization of our SugarCRM Cloud environment. It's been a pleasure working with a group of developers that get the job done right the first time. From the Director of Sales to the Ops Manager to the programmers... all our first class.

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Instrumental in our Upgrade

Mark was instrumental in our upgrade to the latest version of GoldMine. Not only did Mark do the data conversion but he has subsequently resolved several issues that have surfaced with the GoldMine alarms & the daily backup process. Mark has been very accommodating to any contact I have made to either ask questions or resolve an issue. Previously we have worked with Bob thru the years to support our GM application and again very pleased with the support offered by Bob. I would highly recommend W-Systems Corp. for support.

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There Will Be Issues!

I highly recommend W-Systems. We have a complex solution that integrates numerous different software application and databases. This requires several different team members at W-Systems for support. Their knowledge and ability to work together provide the timely support I need. I’m not surprised there are challenges and issues with the complex technology support I ask from them, what is surprising is they always keep it working. Thank you!

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Good Integrator to Work With

W-Systems is an experienced and diligent SugarCRM integrator and developer. They have worked on numerous integrations and implementation projects with us and have been a great partner.

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CRMs are Personal and Complicated

CRMs are personal and complicated. With every project and every issue we have had, I feel that we were treated fairly and professionally. On the occasional misunderstanding or miscommunication, there was no gotcha but a desire to solve the issue fairly. The expertise level is high. Very good and respectful service.

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An Excellent Partner for Enhancements and Resources

Our experience with the team has been nothing but positive. They are a valuable resource for SugarCRM integrations and enhancements as well as day-to-day support. Our Account Manager has always shared relevant and engaging content and there is a wealth of webinars and knowledge shared throughout the year by the company. A+++

Latest Articles

Top 5 Tips to Amaze Your Audience Through Marketing Content

October 10, 2019   •   5 minute read

Looking to capture your audience’s attention and drive more conversions? Here are five tips to create amazing marketing content! Read More »

When an Email Marketing Tool Isn’t Enough

September 5, 2019   •   6 minute read

When is an email marketing tool not enough? At what point do you need to step up your efforts with marketing automation? The answer is two-fold. Read More »

Rev Up Your B2B Lead Generation Engine

August 27, 2019   •   6 minute read

To generate more B2B leads next year, you'll need to start preparing now. Discover the 4 steps to a successful marketing automation implementation! Read More »

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Training & Events

Web Training

Best Practices in CRM and Marketing Automation Working Together

How we use the combined power of SugarCRM and Act-On Marketing Automation for sales and marketing.

Web Training

Missing Opportunities to Accelerate Your Sales Team

See how you can empower your sales team with tools that will streamline and prioritize their workload.

Web Training

Turn Your Website Into a Lead Generating Machine

Over 82% of all product research begins with a web search. Learn effective tactics to turn your website into a lead generation machine.

Web Training

Graduate From Email (Only): How You Know It’s the Right Time

Learn why your organization should upgrade from email to a marketing automation solution.

Web Training

Act-On Product Demo

Learn why Act-On is the stand-out leader in marketing automation during a free customized demo to your organization.

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Recent Releases

Act-On New Features and Upgrades for October 9, 2019

Released on October 9th, 2019

The October 9 Act-On release includes enhancements to the Netsuite CRM connector and the Salesforce Opt-In/Opt-Out sync validation and addresses issues found in previous versions.

Act-On New Features and Upgrades for September 24, 2019

Released on September 24th, 2019

The September 24 Act-On release includes enhancements related to the color scheme and the auto-save alert and addresses issues found in previous versions.

Act-On New Features and Upgrades for September 17, 2019

Released on September 17th, 2019

The September 17 Act-On release includes enhancements related to the minimum marketing list sync interval and addresses issues found in previous versions.

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Trustpilot