W-Systems COVID-19 Business Continuity Read More

Marketing Made Personal

Align inbound and outbound marketing campaigns across the customer lifecycle with Act-On Marketing Automation.

Watch a Demo Request a Quote

Act-On

Marketing Automation Software That Maximizes Lead Generation

Go beyond email marketing with the power of marketing automation. Discover how to get in front of prospects earlier and stay engaged with modern buyers.

Act-On's marketing automation tools help your team automate personal exchanges, deepen customer loyalty, and close more qualified leads.

Schedule a Demo

Act-On Marketing Automation Benefits

Attract More Prospects

Maximize awareness and attract more prospects by building engaging landing pages and driving more traffic to your website.

Win More Deals

Generate more leads by segmenting, scoring, nurturing, and tracking contacts through a multi-channel customer journey.

Measure Your Impact

Prove your marketing success by tracking leads and customer engagements throughout the sales cycle.

Integrate Your Marketing

Coordinate and consolidate your entire marketing technology stack into one simple, effective, transparent, and actionable ecosystem.

Platform Overview

Act-On helps you generate leads and manage the customer lifecycle using email marketing, automated programs, website content, SEO and more.

Learn More

Automation

With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action.

Learn More

Analytics

Act-On provides a variety of reports to help you quantify your efforts and show real results. Whether you’re a do-it-all marketer that loves pre-configured templates and dashboards, or a data-hungry marketer that likes to slice and dice your data in a BI tool, Act-On has got you covered.

Learn More

Inbound

Inbound marketing describes the strategies and tactics that help prospective customers find you across the digital channels. It’s done by creating great content (e.g., useful, compelling, informative, entertaining), optimizing it for online channels and devices, and distributing it across the channels so it can attract and engage audiences.

Learn More

Outbound

Modern outbound marketing uses both traditional and emerging tactics to reach out to consumers and spread the word about your brand, products, and services. In the digital world, outbound methods include email, sales calls, display ads, videos, on-demand training, and more.

Learn More

CRM Integration

Act-On + CRM gives you the tools needed to accelerate and automate your entire lead management process. By joining these two powerful platforms, your data comes to life through more personalized communications, and more effective sales teams.

Learn More

A/B Testing

With Act-On’s easy-to-use A/B testing, you can experiment with any aspect of an email, landing page, or form that might have an impact on conversion, such as button labels, colors, link text, headings, and prices.

Learn More

Account-Based Marketing

Act-On's Account-Based Marketing Automation makes it easier for B2B marketers to execute a smarter, more coordinated account-based marketing strategy.

Learn More

Adaptive Forms

Take advantage of Act-On's drag and drop elements to create and customize forms, questionnaires, and surveys.

Learn More

Act-On Anywhere

Act-On Anywhere seamlessly integrates with your business solutions, so that no matter where you’re working, you’ll have the power of Act-On at your fingertips.

Learn More

Advanced Social Media Marketing

Act-On’s Advanced Social Media Module provides you everything you need to produce, manage, nurture, and measure your day-to-day B2B social media activities.

Learn More

Data Studio

With Act-On's Data Studio, your next “aha!” moment is just a few clicks away. You’ll have powerful controls that allow you to filter, aggregate, or export data to answer key questions about marketing performance.

Learn More

Email Marketing

Act-On's easy to use email composer empowers any marketer to send off personalized messages to customers.

Learn More

Events and Webinars

Act-On’s webinar and online event management functionality dramatically reduces the time you spend on organizing your webinar while increasing the quality of your results.

Learn More
Act-On Landing Page Composer

Landing Pages

Act-On makes landing pages a snap. With minimal clicks you can create, test, and launch these vital pages and drive real results.

Learn More

Lead Nurturing

Lead nurturing is a proven method for turning prospects into buyers. It’s done by systematically contacting prospects over a set amount of time and providing relevant content that eases them through the buyer’s journey.

Learn More

Lead Scoring

With Act-On, you can set up lead scoring in minutes and be on your way to more effective lead management, higher lead volume, and more closed deals.

Learn More

List Management

Act-On makes list management easy. You can create, adapt, amend, segment, and deploy lists with ease – no database administrator required.

Learn More

Website Visitor Tracking

Act-On’s Website Prospector helps your team track visitors coming to your website in real time.

Learn More

SEO Tools

Act-On’s SEO Audit tool helps you optimize your landing pages and forms so they are more likely to be returned by search engines.

Learn More

Act-On Resources

Act-On Overview - Datasheet

With Act-On there's never been an easier way to generate demand, qualify leads, cultivate prospects and close the deal.

Download
Rethink Marketing Automation

Rethink Marketing [Automation] - eBook

See how marketing teams are allocating resources and using marketing automation across brand building, demand generation, and customer marketing functions.

Download

10 Ways Sales Benefits from Marketing Automation - eBook

In this eBook, you'll learn about 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates.

Download

Got CRM? Why You Need Marketing Automation, Too - eBook

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Learn how the systems complement each other, and why you need both.

Download

The Business Case for Marketing Automation - eBook

It is well-established and well-documented: Marketing automation helps businesses grow. This eBook will give you the information you need to get the C-suite on-board, so your business can begin reaping the benefits of automation.

Download

The Dynamic Duo: CRM + Marketing Automation Working Together - Whitepaper

Download our white paper, in which we discuss the importance of integrating your CRM and marketing automation platforms, in an effort to maximize revenue.

Download

Act-On starting from $900 per month

20+ Years of Happy Clients

Star iconStar iconStar iconStar iconStar icon

Excellent Partner!

Responsive, helpful, thoughtful. They have been exactly opposite (in as positive of a way as possible) of the typical software sales approach. W-Sytems created my happiness with CRM.

Star iconStar iconStar iconStar iconStar icon

Stellar Service

We have worked with W-Systems for many years. Their service is stellar on every level, including the expertise and caring of their staff members.

Star iconStar iconStar iconStar iconStar icon

Great Coding and Good Service!

Our company has used W-Systems for about a year now for customization of our SugarCRM Cloud environment. It's been a pleasure working with a group of developers that get the job done right the first time. From the Director of Sales to the Ops Manager to the programmers... all our first class.

Star iconStar iconStar iconStar iconStar icon

W-Systems is Wonderful!

W-Systems installed our system and has been wonderful about working with us over a long period of time when something went wrong.

Star iconStar iconStar iconStar iconStar icon

There Will Be Issues!

I highly recommend W-Systems. We have a complex solution that integrates numerous different software application and databases. This requires several different team members at W-Systems for support. Their knowledge and ability to work together provide the timely support I need. I’m not surprised there are challenges and issues with the complex technology support I ask from them, what is surprising is they always keep it working. Thank you!

Star iconStar iconStar iconStar iconStar icon

Great CRM Partner!

We brought on W-Systems to take on a very complicated CRM upgrade. We chose W-Systems due to their knowledge around our system, and they had the resources to execute. Their PMs, dev team, customer service, and sales teams were all top-notch and responsive to our needs and feature requests. I'd recommend W-Systems to any company looking for a SugarCRM partner.

Star iconStar iconStar iconStar iconStar icon

Excellent Experience Implementing SugarCRM

W-Systems provided our not-for-profit with outstanding guidance and support to customize and implement SugarCRM to manage a complex network of activities, properties and partner relationships. The outcome was a clear, user-friendly system for our team resulting in professional reporting for our funders and senior leadership. W-Systems provides a project manager who is accountable and responsive throughout the process and provided resources for us to manage our system effectively.

Star iconStar iconStar iconStar iconStar icon

CRMs are Personal and Complicated

CRMs are personal and complicated. With every project and every issue we have had, I feel that we were treated fairly and professionally. On the occasional misunderstanding or miscommunication, there was no gotcha but a desire to solve the issue fairly. The expertise level is high. Very good and respectful service.

Star iconStar iconStar iconStar iconStar icon

Instrumental in our Upgrade

Mark was instrumental in our upgrade to the latest version of GoldMine. Not only did Mark do the data conversion but he has subsequently resolved several issues that have surfaced with the GoldMine alarms & the daily backup process. Mark has been very accommodating to any contact I have made to either ask questions or resolve an issue. Previously we have worked with Bob thru the years to support our GM application and again very pleased with the support offered by Bob. I would highly recommend W-Systems Corp. for support.

Latest from our Blog

Best Apps and Tools to Keep Your Teams Productive When Working Remotely

March 23rd, 2020   •   5 minute read

W-Systems has always encouraged its employees to work remotely when needed. Learn how to keep your teams productive and engaged, even outside the office.

Read More

A Better Way to Track and Report on Marketing Interactions in Sugar

February 25th, 2020   •   6 minute read

Problem: your sales team doesn’t log into your Marketing software to check on lead interactions. Solution: bring the interactions to them, directly in Sugar!

Read More

5 Practical Steps to Write Powerful and Engaging Content

January 3rd, 2020   •   8 minute read

Want to make your audience fall in love with your brand? Follow our 5 practical steps to write killer content that will help you better connect with them.

Read More

10 Top Ways to Nurture & Convert Leads Faster

December 13th, 2019   •   9 minute read

Sugar Market offers detailed metrics and insights that allow businesses to generate and convert leads easily.

Read More

8 Marketing Hacks to Improve Customer Experience

December 11th, 2019   •   8 minute read

Learn 8 hacks that will turn your marketing strategy into the most powerful tool you have to boost customer experience.

Read More

The Power of Brand Marketing

November 19th, 2019   •   9 minute read

Your brand is your promise to your customers. Find out how to build a strong brand marketing strategy for your company and get recognized.

Read More

Training & Events

Web Training

Best Practices in CRM and Marketing Automation Working Together

How we use the combined power of SugarCRM and Act-On Marketing Automation for sales and marketing.

Recent Releases

March 31, 2020

Act-On New Features and Upgrades for March 31, 2020

The March 31 Act-On release includes updates to the Sent Messages and Impact report layouts.

March 24, 2020

Act-On New Features and Upgrades for March 24, 2020

The March 24 Act-On release includes small enhancements and fixes to the new charts and reports, and addresses issues found in previous versions.

View All Releases
Trustpilot