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The sales lead process bridges the gap between sales and marketing. Its goal is to identify potential buyers (leads), educate them, engage them, and once the leads are considered qualified, they are passed on from marketing to sales.
Unfortunately, most businesses are following a ‘Half-Baked’ lead management approach that is both unorganized and ineffective.
Download our white paper which reviews the pitfalls of having a ‘Half-Baked’ process and outlines the steps necessary to achieve a ‘Fully-Baked’ sales lead process, greatly improving the results of your organization’s lead generation efforts and ultimately contributing to an increase in sales.