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While CRM keeps track of your sales, marketing automation engages your prospects. CRM captures your sales process, while marketing automation executes it. The fact is, world-class sales and marketing organizations need both CRM and marketing automation software to succeed and scale.
“The main benefit of connecting these two systems together is that it brings out the value in each. Marketing isn’t worth anything if you don’t have salespeople selling something based on that marketing. While CRM is a lot more useful for prospecting if it is being fed by inquiries coming from marketing,” says Christian Wettre, W-Systems.