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CRM for Capital Markets

Sugar is a complete CRM platform that collects every bit of critical information across sales, service, and marketing. It integrates with any application and gives you a personalized user experience that works across the devices you use every day.

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CRM for Capital Markets

Capital Markets

Sugar helps capital markets firms to deepen client relationships and drive sales of securitized products and services. By consolidating fragmented market information from a wide variety of internal and external data sources, Sugar enables you to react immediately to changing market conditions and tailor service to each client's needs. With relevant and timely information at your fingertips, you have the insight to develop trading ideas quickly and increase the volume of transactions and profits. Sugar helps you quickly distill key actionable insights from the deluge of data generated by newsfeeds, market updates, and internal research publications while facilitating high-velocity client communication through dynamic, intelligently prioritized call lists with streamlined data capture.

Sugar provides managers with strategic client insights including KPIs and SLAs, as well as service gap detection and growth opportunity identification. You can easily maintain and execute on key account plans by aligning the right resources to the client's needs Sugar is also designed to eliminate silos and facilitate collaboration across sales, trading, and research while adhering to strict data visibility and transparency protocols, and ensuring a consistent client experience.

Sugar is based on open standards and integrates seamlessly with a variety of business systems and data sources (trading systems, technical analysis, charting platforms, etc.) to provide users with relevant and real-time information on market movements and trends.

Sugar’s SugarBPM™ engine allows you to easily model, automate, and monitor a wide range of business processes across the front, middle, and back office— including conflict management, onboarding, and deal execution. Sugar’s easy-to-use visual interface gives you complete control over how you track the capture of information. Its flexible and granular security model ensures ongoing regulatory compliance in a rapidly changing environment.

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SugarCRM has plans that scale with your team. No hidden fees or gotchas.