Solutions for Advertising, Marketing & Media
Take a look at our experience and expertise deploying CRM and Marketing Automation in the advertising, marketing and media industries below including process design, application customization, data and application integration, installation, training, and support.
Featured Advertising, Marketing & Media Case Studies
Cadreon Develops Audience-Targeting Platform with AWS
Cadreon offers a specialized digital performance platform for media brands that integrates technology, data, and inventory to target audiences in real time. The organization sought to develop a new audience-targeting platform. As they considered their technology options, they focused their attention on the cloud. The company’s search led it to Amazon Web Services (AWS).View Case Study
Custom Sugar Instance Reduces Data Entry Mistakes by 100%
W-Systems and GS Marketing worked together to customize Sugar, including creating custom SEO tools, a case management module, and a product history module.View Case Study
A growing design and publishing studio manages a wealth of operations with Sugar.
Fig Industries knows a thing or two about creative design and marketing. But could a branding, package design and magazine publications company use CRM software not only for the traditional sales and marketing functions, but also to run publishing processes? The answer, it turns out, is an enthusiastic yes.View Case Study
How Searchmetrics Uses Sugar to Increase User Adoption and Improve Campaign Performance
After using it's CRM platform for over three years, Searchmetrics felt the return on the product was no longer justifying the cost, and they were unsatisfied with the low user adoption and resulting dysfunctional reporting results. After implementing a customized solution with W-Systems, Searchmetrics grew it's user licenses by 285% and doubled user adoption.View Case Study
Featured Advertising, Marketing & Media Projects
We integrated Drift, a live chat tool, with Sugar in order to boost engagement with website visitors and then track them in Sugar.
We helped a marketing team implement wCalendar to take advantage of Sugar's customization capabilities and the ability to create easy-to-follow calendars.
We helped one of our clients by creating a way to identify possible duplicate entries based on a unique identifier.
We helped enable our clients to run a single report on all activities in SugarCRM.
We customized Target Lists in SugarCRM to eliminate having to manually update the lists every time an email went out.
Featured Advertising, Marketing & Media Webinars
In this webinar, we highlighted Magic Software's Integration Platform.
Sugar helps your sales team sell more, however, to achieve maximum efficiency, business intelligence, and innovation, you need to integrate Sugar with other enterprise applications, systems, and data.
Magic Software's integration platform makes it easy to integrate Sugar with any ERP, email, social media, and other business apps.
Advertising, Marketing & Media Blog Articles
Advertising, Marketing & Media eBooks & White Papers
The Dynamic Duo: CRM + Marketing Automation Working Together
A discussion on the importance of integrating your CRM and marketing automation platforms, in an effort to maximize revenue.Download White Paper
Best Practices for CRM User Adoption
Our white paper provides 10 things to consider when implementing a new CRM system to avoid project failure and increase user adoption.Download White Paper
Best Practices in CRM Data Migration
Best Practices in CRM Data Migration outlines a proven framework, along with many CRM data migration tips that both CRM customers and migration developers may find useful.Download White Paper