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Bishop-Wisecarver Finds Its Sweet Spot with SugarCRM

Bishop-Wisecarver managed to have more transparency into their CRM and save money with SugarCRM.

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About Bishop-Wisecarver 

Bishop-Wisecarver (BW) develops innovative motion solutions that are expertly designed and delivered to perform from a company you can trust. Leveraging nearly 70 years of experience, Bishop-Wisecarver has earned the reputation for providing unmatched quality, reliability, service and engineering support for every stage of a customer’s design cycle. Combining long-lasting performance with ease of installation, our products offer the lowest cost of ownership for a wide variety of applications ranging from aerospace and medical to packaging machinery and more.

The Story

Bishop-Wisecarver implemented SugarCRM in October of 2012, when they were looking for a flexible CRM platform that would allow them to get deeper insights into their customer base by integrating with other internal systems.

The Results

Bishop-Wisecarver implemented Sugar and integrated it with their ERP and marketing automation platforms (MAP). With the help of Sugar, Bishop-Wisecarver managed to have more transparency into their CRM and created deeper 360-degree view of their customers by pulling in this ERP and MAP data. This has made things easier for the sales agents that now have access to the real-time internal data, all from one view in Sugar. They’ve had so much success, that they call their internal CRM department “The Sweet Spot”.

What’s Next

The company plans to continue to use the new technology released by SugarCRM in order to further empower their team. Next, Bishop-Wisecarver is looking at adopting Sugar Market across their entire organization, because of its strong integration with SugarCRM’s platform. By adopting Sugar Market in the future, the Bishop-Wisecarver will attract more visitors to their website, gain visibility into how they interact with digital assets and capture more leads by creating conversion-focused landing pages, emails, and forms. 

About SugarCRM

SugarCRM helps businesses everywhere provide the most outstanding experiences of all time — for every customer, from anywhere in the world. We’re building a world where companies can act as fully functional extensions of their customers. Where teams can anticipate needs long before customers even realize they have them. Where sales, marketing, and services are fully freed to focus on people instead of processes. We bring innovation, transparency, integrity, value, and passion to all we do to cultivate customers for life.

Niegel Leoncio, CRM Manager & Developer

Sugar is pretty much a central hub for us, where we can have a 360-degree view of our customers.

Niegel Leoncio, CRM Manager & Developer