Acrobatiq Seeks Better Support With Sugar Market

Educational Software Provider Switches from Marketo to Sugar Market

Sugar Market by SugarCRM, the Marketing Automation Platform

Goals

The Acrobatiq team was a group of sophisticated marketing automation platform (MAP) users, but were dissapointed in Marketo’s service and support experiences. They sought a solution specifically focused on the mid-sized market that had a services team willing to invest their time into helping Acrobatiq generate campaigns, build landing pages and develop their brand identity as well as assist with other various marketing initiatives. Acrobatiq aimed to find a solution that would transition their marketing assets, such as their landing pages and email.

"Sugar Market's team of experts provided a seamless transition, transferring templates and workflows, and continue to offer unparalleled support by executing campaigns to maximize our marketing efforts".

Results

Acrobatiq was able to transition their marketing assets while customizing workflows and optimizing processes. Moreover, the team is now able to focus their time on strategy and messaging while Sugar Market works behind the scenes to automate campaigns and execute tasks. Unlike their past experience with Marketo, Acrobatiq is pleased with the level of support Sugar Market offers, beginning with their transition from Marketo to Sugar Market and onward. “We had been using Marketo since day one of Acrobatiq, but as the level of support we were getting drastically decreased, we knew it was time to make the switch. Sugar Market's team of experts provided a seamless transition, transferring templates and workflows, and continue to offer unparalleled support by executing campaigns to maximize our marketing efforts,” stated Alison Pendergast, CMO of Acrobatiq.

About Acrobatiq

Acrobatiq is an educational software provider backed by Carnegie Mellon University® (CMU) that unites learning science, data and technology to enable educators and institutions to increase their course completion rates and decrease their costs per completer through evidence-based, personalized learning solutions. Their enterprise platform and services enable institutions to rapidly author, deliver, evaluate and improve outcomes-based learning experiences that adapt to the needs of each learner.

About Sugar Market

Sugar Market is the all-you-need marketing automation solution built to work for you. With a curated toolset that includes highly intuitive campaign builders, advanced automations and superior reporting, we focus on what matters most to marketers— streamlining campaign creation, understanding engagement, improving conversion and driving more revenue.

Alison Pendergast, Chief Marketing Officer

In addition to an affordable, easy to-use platform, Sugar Market set itself apart with a tailored and personalized approach that was not available from our previous provider.

Alison Pendergast, Chief Marketing Officer
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