W-Systems & American Banking Association: SugarCRM for the Banking and Financial Service Industries

by Sarah Friedlander Garcia on September 4, 2014

4 minute read

At W-Systems we strive to develop deep relationships with our clients to help solve their business needs. Over the years we have added many financial services organizations and banks as our clients.  

Therefore, we are excited to have joined the American Bankers Association (ABA) in their Service Membership Program, which supports the productive interaction between ABA member banks and industry suppliers such as ourselves.  Our goal as a Service Member is to continue leading the way for SugarCRM implementation in the banking and financial service industries.

“We believe that joining the ABA will provide us with continuous valuable insight into the issues that our clients are facing.” – Chris R. Meyer, CRM Consultant - Financial Services at W-Systems.

From September 7-9th, we are excited to meet leaders in the banking industry at the brand new ABA Marketing & Retail Conference in Orlando, Florida.  The 2014 ABA Marketing and Retail Conference will include the following topics:

  • Customer experience and customer-centric banking
  • Digital/Multi-channel marketing
  • Social Media
  • Retail/Branch growth and innovation

We want to learn more about how CRM platforms (such as SugarCRM) can help grow revenue, improve customer service and reduce costs for ABA members.  We have taken a unique approach with our booth presence and invited both SugarCRM and Dun & Bradstreet to work with us to demonstrate an integrated approach to solving the CRM puzzle.

We hope you’ll stop by our booth to learn how a leading consulting organization (W-Systems), an advanced software platform (SugarCRM) and integrated premium business data (Dun & Bradstreet) can offer a collective approach to CRM unmatched by other vendors.

See you at HiX!

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