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Transforming Lead Generation With Sugar

by Roxana Dicu on October 4, 2018

2 minute read

One of the most powerful and progressive global CRM conferences of the year, SugarCon, is right around the corner. Only a couple of weeks left until you can get up close and personal with SugarCRM management at the conference, and learn more about the company’s history, culture, software offerings, customers, and partners first hand.

One of this year’s Spotlight sessions features our customer, Military AutoSource (MAS). It is one of the world’s largest automobile sellers that works exclusively on sales to U.S. military, government contractors and diplomats stationed outside the United States.

Military AutoSource Logo

In this session, MAS’ Director of Information Technology, John Cannon, and Software Engineer, Tom Bohonan, will reveal how they transformed their lead generation into a multi-channel model, increasing conversions and lead quality while improving lead routing to sales agents. The result was a more powerful user experience across all channels, more effective sales, and a transformed customer journey.

To learn more about how Military AutoSource has leveraged Sugar to improve sales tracking and forecasting, read our case study. This is just one of the sessions at SugarCon 2018 in Las Vegas. For more information about SugarCon or to register, check out sugarcon.com.