Taking On Land Title: 2019 TLTA Conference Recap

by Vanlexus Franks on July 2, 2019

4 minute read

The W-Systems team recently attended the 2019 Annual Texas Land Title Association Conference (TLTA) in Lost Pines, Texas. This conference was a great opportunity to learn from industry experts and nationally-celebrated speakers on industry trends, regulatory developments, leadership, and the impact of technology on business. To top it all off, we got the opportunity to debut our newest product, Land Title CRM.

Our Booth

During the conference, we hosted a booth to highlight our Land Title CRM services. Land Title CRM is an integrated CRM solution that allows clients to access RamQuest Data via CRM. If you're interested in learning more in-depth check out our blog post, Land Title CRM: RamQuest On Demand.  

At our booth, we demoed Land Title CRM, which was well received by a diverse group of attendees. During the demo, we showcased how Land Title CRM helps organizations manage RamQuest orders and relationships with one login.   

The Venue

The Conference took place at the beautiful Hyatt Regency Lost Pines Resort and Spa. Lost Pines perfectly captures the Texan charm and the location served as the perfect backdrop for discussion, gaining knowledge around the land title industry and developing new connections.

The Speakers

The conference featured over a dozen talented speakers who touched on issues ranging from The Economic Forecast for Texas Real Estate to Cyber Liability and Social Engineering Insurance. Additionally, attendees could choose from a variety of break out sessions and panels on a wide range of themes such as Women In Leadership, Marketing Tools & Brand Building, and Cyber Security. 

Here are some discussion highlights: 

  • Corey Perlman was a Speaker and Expert on Digital Marketing and Social Media take a deep dive into how to use today’s digital platforms to communicate directly with consumers about your company, your services and title insurance in general.
  • The American Land Title Association (ALTA) President Cynthia Durham Blair provided an update on the latest industry issues as well as presented ALTA’s strategic priorities around ensuring the land title industry thrives in a dynamic business and regulatory environment. 
  • Dr. Perryman who has been called “the most quoted man in Texas” by Texas Monthly and the “unofficial state economist” by The New York Times— dissected Texas' real estate economy and provided rare marketplace predictions.

Networking 

TLTA conference also provided boundless opportunities for networking and connecting with industry professionals from all across Texas. Guest enjoyed live performances from The Groves, an evening ball with the TLTA  President, and multiple networking mixers. 

Conclusion

The weekend was filled with live music, food, fun and photo booths. Above all, the experience provided amazing insights information into the Land and Title industry that will help us better understand our clients and expand our business with Land title CRM. Our W-Systems team had a blast and look forward to seeing what they have planned for 2020.  


To learn more about W-Systems Land Title CRM visit our website here.

This was written by Vanlexus Franks, a marketing intern at W-Systems in Austin, Texas. She is currently a Junior at the University of Texas at Dallas pursuing a B.S in Marketing with a concentration in Professional Sales.

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