W-Systems joins SugarCRM! Read Blog
SugarCRM executives are the first to tell you that they are squarely focused on the SMB (Small/Mid-Sized Business) market. And why not?The SMB space is growing fast as CRM costs decline and progressive companies adopt cutting edge technologies to gain a competitive advantage. The SMB space has lots of other advantages too. Shorter sales cycles, less complex projects, fewer decision makers, and minimal bureaucracy. Compare this to the typical enterprise CRM sale with its long sales cycle, complex pre-sale technical requirements, and cumbersome decision-making processes, and you can see why the mid-market is so much more attractive.
And yet, the enterprise customer keeps calling out to SugarCRM. At W-Systems we’ve seen a number of large enterprise customers with a keen interest in Sugar. There are three reasons why this is happening:
SugarCRM, it turns out, gets very high ratings in all three of these categories. And while many SMB customers purchase Sugar for some of these same reasons, the stakes are much higher in the enterprise. And that’s why enterprises are looking with increasing frequency to SugarCRM as a robust, flexible CRM platform that eliminates the risks of proprietary, closed-architecture CRM applications.
SugarCRM and its business partners have not put a lot of effort into pursuing the enterprise market. But we are finding that the enterprise market is pursuing us. I for one, can’t wait to see how this relationship shapes up. To quote Humphry Bogart in Casablanca, “I think this is the beginning of a beautiful friendship!”