SugarCRM Grabs the ‘Sweet’ Spot in the 2014 CRM Market Awards
SugarCRM today announced it continues to gain industry recognition for its Sugar product portfolio—this time with industry awards from CRM Magazine, where they pick the top 5 contenders in 10 categories.
We were really happy to see that SugarCRM had a very strong showing and was named a “Leader” in three categories — “Enterprise CRM Suite,” “Midmarket CRM Suite” and “Small Business CRM Suite” — as well as the “One to Watch” in the “Sales Force Automation” category.
“The CRM Market awards reflect the ongoing global success we’ve achieved bringing innovation and value to the CRM market, and it’s especially exciting to see our customers, like Redglaze Group, continue to transform their business with Sugar. We are honored to receive this product recognition, which reinforces our commitment to helping customers create extraordinary customer relationships throughout their entire customer lifecycle.” – Jennifer Stagnaro, SugarCRM CMO
In addition to these awards, architectural and engineering group Redglaze Group received the 2014 CRM Elite title with its Sugar deployment. A diverse organization, Redglaze Group has many disparate types of data, and its former CRM solution simply couldn’t scale with the business. The company sought an advanced CRM platform that could deliver value to many individuals throughout the organization. After implementing Sugar, Redglaze derived a 30 percent increase in workload efficiency and a 60 percent decrease in server space use. Improvements on the back-end were not the only benefits; Redglaze also saw significantly streamlined sales and marketing efforts. By June 2014, the company reported a near 75 percent adoption rate across the entire company — a testament to SugarCRM’s innovative and highly flexible solution. For more information on Redglaze and their success, you can read their complete case study.
In the “Open-Source CRM” category, SugarCRM took the coveted “Winner” title, indicating the highest overall score compared with its peers. SugarCRM has, in fact, been the industry leader every year that the open-source category has been included. According to Brent Leary, cofounder and partner of CRM Essentials and one of the many analysts and experts consulted in the DestinationCRM.com awards, “Even though SugarCRM has moved beyond being viewed solely as open-source CRM to being a leader in the industry in general, they are still the measuring stick if you want an open-source solution."
"Even though they have moved beyond being viewed solely as open-source CRM to being a leader in the industry in general, they are still the measuring stick if you want an open-source solution. In fact, SugarCRM has led the way in thinking of open-source CRM [as] being more about CRM functionality and less about how it's created." – Brent Leary, cofounder of CRM Essentials