SugarCRM Announces Major New Investor, Accel-KKR

by Sarah Friedlander Garcia on August 15, 2018

Today, following several years of significant growth, increased market recognition and high customer satisfaction, SugarCRM has secured a strategic and substantial investment from a top-tier investment firm, Accel-KKR, an investor who is incredibly enthusiastic about the CRM market and SugarCRM.  

Through Accel-KKR, SugarCRM will have access to substantial resources and expertise. Accel-KKR is a company with 20 years of experience in driving growth in privately-held, channel-centric technology companies.

With SugarCRM's 90%+ customer retention rate and reputation for innovative product development and industry-leading customer experience, Accel-KKR is now part of a forward-thinking CRM company that’s ahead of its competition and well-positioned for growth. In announcing their investment, Jason Klein, managing director at Accel-KKR, described SugarCRM as “a truly ambitious and innovative company.”

"We are happy to see the recognition of opportunity in SugarCRM and look forward to continuing our contributions to the success of Sugar in the CRM market space," says Christian Wettre, President of W-Systems.

At W-Systems, we see a future with SugarCRM where businesses not only increase their productivity and efficiency with CRM but also outmaneuver their competition by using AI, machine learning and predictive insights to guide the user experience. CRM is an exciting industry defining the “future of work,” and we’re proud to be a partner with SugarCRM at the forefront. Accel-KKR sees the same vision for the future and is excited to invest in that future.

SugarCRM's mission has always been to help businesses build better relationships with their customers. This new relationship between SugarCRM and Accel-KKR will dramatically speed up our ability to deliver innovation to the CRM market. We're excited to be a SugarCRM Elite Partner and can't wait for the exciting road ahead.

For more information, check out SugarCRM's full press release.

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PRODUCT: SugarCRM

AUDIENCES: Business Manager Administrators Developers End Users

Sarah Friedlander Garcia
Director of Marketing at W-Systems
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