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Destination CRM, one of the best sources for getting the latest trends in the CRM marketplace, has recently announced their CRM Market Leaders in 2020, and we are proud to announce that SugarCRM has gained a well-deserved position in the top 5 Enterprise CRM vendors at the Market Leader Awards. The criteria considered were excellence in customer service, marketing, and sales based on leading industry analysts and consultants' feedback. Let's take a deep dive into what the CRM market looks like today and what it took SugarCRM to achieve such results and evolve within the past few years.
In 2019, the global CRM market size was evaluated at USD 40.2 billion. In 2020-2027, the CRM market size is expected to reach a Compound Annual Growth Rate of about 14%. Analysts and consultants have identified several main growth drivers:
In the past two years, SugarCRM has invested in developing innovative solutions and delivering quality services to clients and collaborators. The company delivers a full-featured CRM, highly customizable to fit the needs of businesses in different verticals.
In 2019, the company announced a series of new additions to their product portfolio:
The company’s mission and vision have also undergone a significant change in 2019. Craig Charlton, CEO at SugarCRM, announced that the company's new goal was to help clients attain customers for life through Sugar’s new customer experience (CX) platform, with a No-Touch information management focus. Additionally, the company also announced the Continuous Cloud Innovation Initiative, a new native Amazon Web Services (AWS) application, designed to offer higher software flexibility and mobility.
Christian Wettre, President at W-Systems
SugarCRM’s new approach matches what we are seeing in the marketplace. There is a real strong momentum behind SugarCRM as it has become a full-stack platform for customer experience and revenue professionals.
In April 2020, SugarCRM announced a new portfolio addition, Sugar Integrate, a cloud-based integration platform that offers over 200 pre-built integrations that can be leveraged to fit your company’s business needs.
In August 2020, the company acquired Node, a California-based Artificial Intelligence start-up. Now, we should expect Sugar to enrich some of the company’s most popular software, Sugar Sell, Sugar Serve, and Sugar Market, with Node’s AI capabilities. Customers will soon be able to enjoy contextual data gathered and processed by their CRM.
For us, SugarCRM's position in the top Enterprise CRM vendors comes as no surprise. We are working with Sugar on a daily basis and are familiar with its performance. Our clients and we are extensively using Sugar and our Sugar add-ons across all processes.
Want to enjoy Sugar's full CRM potential? Get in touch with us, and let's discuss your Sugar needs!