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On September 25th, we welcomed SugarCRM’s loyal clientele to SugarConnection in Boston. With a new CEO and a ton of fresh changes, SugarConnection 2019 welcomed the company’s customers in a friendly and quite intimate atmosphere - with 96 customers in attendance, 62% had been using Sugar for well over five years.
W-Systems was one of the sponsors of SugarConnection Boston 2019, and we would like to give you a rundown of the most exciting announcements, topics, and sessions. Read on to find out how SugarConnection went!
With opening comments by Melissa Sargeant, CMO at SugarCRM, and a fresh view on the new products and hot changes by Craig Charlton, the new company CEO, the event met all our clients’ goals and objectives.
As a sponsor of SugarConnection Boston, W-Systems brought the #CRMBoss vibe to SugarConnection with our popular coffee mugs.
At our booth, we demoed our Sugar Add-Ons and Integrations to customers looking at how to best continue to extend Sugar within their organization. Fun fact: our most popular demos at SugarConnection this year were our wMaps and Sugar Connector to DocuSign products.
Just as Craig Charlton explained, the timing is perfect for the changes brought to the company’s already existing products, but also for the fresh releases of 2019: Sugar Discover and Sugar Connect. But Sugar’s vision and mission are also fresh out of the oven.
What does Sugar want to achieve with the new change? Well, hear us out, because it’s thrilling.
Besides the new strategy, SugarCRM’s product portfolio has also undergone some long-anticipated changes. The release of two new products was announced for October 2019: Sugar Connect, formerly known as Collabspot, and Sugar Discover.
Sugar Connect aims to help all customer-facing teams like yours improve customer interactions right from their inbox. Sugar Connect offers access to all critical data your sales and support teams might need during sensitive interactions with customers. Use Sugar Connect to synchronize your Google G Suite or Microsoft Office 365 accounts with Sugar Sell, Enterprise, Serve, and Pro; access your calendar, email, contacts, and tasks; really, the possibilities are endless. What does Sugar Connect promise to offer?
Sugar Connect’s Key Benefits
Because Craig Charlton already explained that Sugar’s new vision and mission focus on attracting and retaining customers “for life,” the new product aims to support this fresh approach.
So, here’s what the new Sugar Connect will help you achieve:
The new Sugar Discover system is an analytics tool that lets you get better insights on your data. With Sugar Discover, you can extract and analyze data from your Sugar suite and use it in your decision-making process. You can get a glimpse into your company’s key performance indicators and metrics, receive alerts when those get off the rails (below or above the target), and identify patterns in data. All without hiring pricey technical resources; our average Sugar user can tackle everything on their own.
Sugar Discover’s Key Advantages
Rich Green, CTO and CPO at SugarCRM took the stage to review the SugarCloud Roadmap and show a look at what is coming to Sugar in the future. At W-Systems, we are most excited by the following features:
To close out SugarConnection, nothing could have come close to the energy that, Scott Stratten, a best-selling author and Forbes.com Top 5 Media Influencer, brought to the stage as he delivered his unconventional “unmarketing” views and approach to building and maintaining real customer relationships (and with humor too!). If you want to learn more about Scott and his unconventional, but effective sales and marketing techniques, read our blog post about him.
2019 has been a big year for SugarCRM, and we are excited to see the return of SugarCRM’s “mojo.” We were thrilled to experience the event firsthand, as the product line continues to boost the customer-facing abilities of each company that uses or plans to use SugarCRM products. Contact us today to learn more about SugarCRM or W-Systems.