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SugarCon 2017 Recap: Day 3

by Sarah Friedlander Garcia & Paul Scondac on September 27, 2017

4 minute read

This may have been the last day of SugarCon 2017, but it was still jam-packed with announcements, insightful sessions and a glimpse at what’s to come to Sugar!

General Sessions

Rich Green, CPO & David Falk, VP, Product Management at SugarCRM got on stage to discuss how Sugar updates will be delivered going forward: On-Premise will get updated quarterly, while On-Demand updates will get released every year. On-Premise users will also have the option to extend support for 30 months for their Sugar versions.

Additionally, Rich and David went through some of the new additions and enhancements for Sugar and its add-ons including:

  • Drill-Through Charts
  • Email
  • Hint
  • Mobile
  • Outlook Plug-In “OPI”
  • Quotes
  • Shareable Dashboards
  • Structured Search

Next on stage, Billy Beane, EVP of Baseball Operations for the Oakland A’s & Subject of Moneyball, shared his story on how he turned baseball scouting onto its head by focusing on accurate and objective player statistics instead of superficial aspects, which led to the sport switching to a meritocracy model to pick players.

Sugar Labs

We dove into Sugar Labs to get a behind the scenes glimpse at some of SugarCRM’s pre-release products and features for Sugar.

Demo stations were set up for the following:

  • Design and Style guides for Sugar, both web and mobile versions
  • Email Templates for Sugar
  • Outlook Plug-In version 2.4 features and improvements
  • Project Dossier - SugarCRM’s new relationship intelligence mobile app
  • Quotes Module, now using Sidecar
  • Reports Module enhancements
  • Search and Filters, and a redesigned Global Search
  • Shareable Dashboards and Drillable Dashlets
  • SugarCRM Hint - features planned for v2

SugarCRM Mobile, with the added ability to convert leads directly from your phone

Act-On - The Future of Marketing and Building Adaptive Journeys

Andy MacMillan, CEO at Act-On discussed how the digital age is disrupting traditional business models, and how marketers must balance inbound and outbound tactics in a digital ecosystem.

We also got a glimpse into Adaptive Journeys, which will cater content and delivery to each of your contacts by taking advantage of connected data and machine learning.


We’ve had so many productive conversations at our booth this year. After spending the last two days on his feet, our Star Wars StormTrooper added a new superhero power when he added a pair of SugarCRM socks to his growing wardrobe.

SugarCon App Throwdown

Check out our SugarCon 2017 App Throwdown blog post where we review all of the submissions (and announce the winner) from this year’s App Throwdown.

Check out the full photo gallery from Day 3 below.

SugarCon 2018

Save the date! SugarCon 2018 will be moving to Las Vegas next year and will be held from October 10 - 11, 2018 at the Cosmopolitan Hotel. Until then, we’re over and out!

This post is part of our SugarCon 2017 blog series. Take a look at all the articles from SugarCon 2017 here.