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SugarCon 2016 Recap: Day 2

by Sarah Friedlander Garcia on June 14, 2016

4 minute read

The second day of SugarCon 2016 was jam-packed with lots of exciting activities including general and track sessions.


Opening Keynote: Transform Relationships

This morning Larry Augustin and Clint Oram kicked off the conference with their keynote Transforming Relationships - Four Ingredients for Success (with Larry) and the Transformation Demonstration (with Clint).

Larry discussed the current disruption in the market and how the buyer behavior has changed (57% of purchase decisions happen before a customer calls the supplier according to McKinsely & Company, 2010). With that being said Larry discussed the four transformation ingredients for success:

  1. Align Initiatives
  2. Empower Individuals
  3. Orchestra Interactions
  4. Deliver Insights

Clint then discussed revealed some of the new features that are coming to Sugar including the Customer Journey Plug-In which has two unique features: a Customer Decision Indicator chart, which displays the individual customer's stages throughout the entire decision journey, and an advanced Customer Decision Workflow Panel, which quickly describes every task or action the user must complete in order to help a customer advance to the next decision stage. The result is a streamlined process that synchronizes all customer-facing activities, from marketing and sales through onboarding and renewal.

SugarCRM Mobile has gone through an overhaul with deep link integration, new UI design and a Mobile SDK with new APIs and an extensible CRM mobile platform enabling custom field types, validations, dashlets, buttons and actions, views and authentication.  

Executive Panel: Transformation Around the Globe

Representatives from IBM, Sands China, Mazars and UNIFIN were an amazing panel of experts to discuss the market dynamics driving their own business transformations. During the keynote they shared insights and experiences using Sugar to re-tool global sales teams, streamline customer care, and create personalized guest and retail experiences.

Transformation Around the Globe panel with @IBM, Sands China, @MazarsGroup and @UNIFIN #SugarCon

W-Systems (@WSytemsCorp) June 14, 2016

Sugar Roadmap Overview

In this session, Dax Farhang, Sr. Director of Product Marketing at SugarCRM discussed the future product roadmap:

  • Customer Journey Plug-In
  • Mobile Application Configuration Service
  • Mobile SDK
  • Mobile - Offline and Security
  • Server-Side Email Integration
  • Sales Accelerator
  • IT/Sugar Admin and Developer Enablement Features
  • Advanced Workflow Enhancements
  • Product Lifestyle Update

All information disclosed at this session is subject to change without notice, but we are excited to see the vision that SugarCRM has for Sugar over the next year and beyond.


We had a great time demoing our products including wTools, wDocs, wMaps and Sugar Connector to DocuSign (as well as taking an occasional #SugarSelfie).

Tomorrow we will share with you the highlights from Day 3 which will include diving into the Sugar Lab as well as some keynotes and sessions. 

As of 2018, we've thrown on a fresh coat of paint and upgraded our look and name to W-Systems.

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