Questions? (800) 775-8378 Contact Us

Marketing Reboot: Turn Your Website into a Lead Generating Machine (Webinar Recap)

By Paul Scondac & Sarah Friedlander Garcia • September 21st, 2017

In this webinar, we demonstrated effective tactics to turn your website into a lead generation machine. Read More »

7 Steps to Achieving Optimal Sales & Marketing Alignment

By Cindy Collins-Taylor • September 1st, 2017

The seven essential steps that will help move your sales and marketing teams toward the ultimate goal of working together smoothly. Read More »

How to Drive Sales Effectiveness with Automation

By George Brontén • August 4th, 2017

In an ideal scenario, sales and marketing would work in tandem. Here’s what that looks like, and how to achieve it. Read More »

Marketing Reboot: Graduate From Email (Webinar Recap)

By Sarah Friedlander Garcia & Paul Scondac • August 3rd, 2017

On July 26th, our webinar demonstrated why your organization should take the next step from email and move to a marketing automation solution. Read More »

Act-On Marketing Automation - New Forms Composer

By Paul Scondac • August 2nd, 2017

Act-On released a completely overhauled Forms Composer, bringing it up-to-speed with their block-based Landing Page and Email Composers. Read More »

Contact Management Systems & Ticomix’s CRM Division join W-Systems

By Sarah Friedlander Garcia • July 26th, 2017

W-Systems continues to grow, and we are excited to have acquired two well regarded CRM organizations: CMS and Ticomix's CRM division. Read More »

Signups to Sugar – New Functionality in Act-On’s Forms Composer

By Paul Scondac • July 18th, 2017

Act-On’s Forms Composer has been updated to support pushing form submissions from the same email address to Sugar as separate records. Read More »

Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process

By Lisa Cannon • June 30th, 2017

This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part 5 focuses on the lead handoff to sales. Read More »

Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales

By Lisa Cannon • June 9th, 2017

In part four of this series of posts, we’ll outline what defines a qualified lead. Read More »

Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process

By Lisa Cannon • May 3rd, 2017

With this post, you’ll find out how to design a successful lead process. Read More »

Get a SmartStart: Your Sales Lead Process is Half-Baked, Learn A Better Way. (Webinar Recap - March 2017)

By Sarah Friedlander Garcia • March 31st, 2017

On March 23rd, our webinar showed our ideas for how to best manage your sales lead process. Read More »

Sugar User Group Recap: Best Practices in CRM and Marketing Automation Working Together

By Sarah Friedlander Garcia • March 29th, 2017

On March 21st, we had our Sugar Online User Group Meeting where we demonstrated how we use Sugar and Act-On for marketing and sales at W-Systems. Read More »

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer

By Lisa Cannon • March 7th, 2017

In part two of this series meant to improve sales and marketing cooperation, you’ll learn how to identify the target buyer and outline the buyer’s journey. Read More »

Sugar Target and Target List Functionality with Act-On

By Paul Scondac • February 28th, 2017

Act-On Marketing Automation was recently updated with the ability to send emails to Targets and Target Lists imported from Sugar. Read More »

Sales + Marketing: Tearing Down the Silos

By Sarah Friedlander Garcia • February 8th, 2017

Successful organizations need to utilize both CRM and marketing automation systems.Connecting these two systems can help you fully realize the value in each. Read More »