Marketing Reboot: 5 Must Haves for Creating an Effective Email Campaign

by Paul Scondac on January 18, 2018

On January 10th, we had our Marketing Reboot webinar where we highlighted how you improve your email marketing campaigns.

Thank you to everyone who participated in this webinar. Below is the video recording, slide deck, and Q&A.

If you have questions about the Marketing Automation tools that we demonstrated during our presentation, feel free to contact us.

Agenda

  • What is Marketing Automation?
  • Preparing for Success
  • 5 Campaign “Must Have’s”
  • Engaging Your Audience Beyond the Inbox

Slide Deck

Questions & Answers

  1. Q: When do you think the best time to send an email is?
    A: It depends on the recipient’s persona and their behavior. For instance, a CEO is most likely to engage at 6 am, while engineers, known for working late hours, will probably not even see your email this early.
    It is also important to send out an email campaign based on the recipients’ timezones since sending an email at 8 AM Eastern would mean that someone from the West Coast would receive it at 5 am.
     
  2. Q: How hard is it to create these emails?
    A: It is not difficult at all. Within the Act-On platform, you can create emails very easily, as our composer uses drag-and-drop functionality, and offers a very intuitive interface.

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PRODUCTS: Act-On Marketing Automation SugarCRM

AUDIENCES: Administrators End Users

Paul Scondac
Marketing Manager at W-Systems
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