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Sales + Marketing: Tearing Down the Silos

By Sarah Friedlander Garcia • February 8th, 2017

Successful organizations need to utilize both CRM and marketing automation systems.Connecting these two systems can help you fully realize the value in each. Read More »

Successful Sales and Marketing Alignment, Part 1: Get Started

By Lisa Cannon • January 13th, 2017

A look at the basics of gaining alignment between marketing and sales, and how to build a process to help these two groups work together more efficiently. Read More »

How Developing a Sales Team is Like Professional Football

By McKenzie Ingram • December 20th, 2016

How working in sales isn't so different from being a professional football player, and how to be successful on and off the field. Read More »

Got CRM? Why You Need Marketing Automation Too

By Sherry Lamoreaux • December 12th, 2016

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Read More »

Setting Up Multiple Lead Scores in Act-On & Sugar

By Paul Scondac • November 28th, 2016

Act-On’s Multiple Score Sheets feature gives you the flexibility to customize your lead scoring rules for any segmentation of your marketing efforts. Read More »

5 Key Differences Between Email Marketing and Marketing Automation

By Aleksandr Peterson • November 16th, 2016

What is the difference between email marketing and marketing automation? Read More »

The Devil’s in the Details: Best Practices For Email From Names and Addresses

By Paul Scondac • November 3rd, 2016

When sending marketing email, your From name tells your recipients who sent the message. This name can determine whether your email is opened or not. Read More »

Five Ways CRM + Marketing Automation = Sales

By Paul Scondac • October 20th, 2016

Marketing automation isn’t just for marketers anymore. Here are the top five ways sales can use marketing automation to its advantage. Read More »

8 Genius Ways to Repurpose Content

By Paul Scondac • October 5th, 2016

Some people respond positively to infographics, while others may prefer a podcast. Repurpose your content to extend your overall reach. Read More »

Act-On in Sugar: Sending Act-On Emails from Sugar (Part II)

By Paul Scondac • October 4th, 2016

In this post, we’ll take a look at how to set up email templates for sales users, and how to send Act-On emails from Sugar. Read More »

Segmenting Lists for Automated Programs in Act-On

By Paul Scondac • September 22nd, 2016

How to create Segments for Automated Programs in Act-On. Read More »

Act-On in Sugar: How to Set Up an Act-On Dashboard in Sugar (Part I)

By Paul Scondac • September 20th, 2016

This guide will walk you through the process of setting up the SugarCRM Connector in Act-On, and creating an Act-On dashboard in Sugar. Read More »

The Psychology of Color in Marketing

By Paul Scondac • September 19th, 2016

Learn how colors can drive your customers to form opinions about your products and services. Read More »

The Future of CRM is Customer Engagement

By Paul Scondac • September 6th, 2016

A discussion with Paul Greenberg about the future of CRM, the role of marketing automation, and how to make connections with customers. Read More »

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

By Paul Scondac • August 24th, 2016

Marketing automation has outgrown the demand generation box. Explore 10 use cases for new ways to use your marketing automation platform. Read More »