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On June 9th, we had our Marketing Automation Bootcamp focusing on Leads with Brandon Contreras from Act-On Software. In this bootcamp, we covered specifically how the Act-On and SugarCRM combination is a very powerful lead marketing and sales tool including:
A huge thanks to everyone who participated in this bootcamp! Below is the recording from the meeting, questions & answers and more information about the customer use case spotlight that Brandon presented.
Bradley Corp. outgrew its email marketing solution and sought a marketing automation platform that could deliver more than just email. The company wanted to increase its number of outbound campaigns per year and automate programs based on behavioral profiles and actions taken on its website. After assessing multiple platforms, Bradley was confident that Act-On could deliver on its objectives.
The sales reps at Bradley Corp. used to make cold calls; now they make calls based on Act-On data that lets them know which customers are interested, which products they have viewed, and where they're located. As a result, sales calls have increased in timeliness, and are more relevant as a result. Act-On has helped Bradley Corp. improve its lead management, shorten its sales cycle, and ultimately grow the business.
"We run a high volume of campaigns and need to be able to prioritize the leads we generate based on level of interest and intent to buy. This is data that Act-On allows us to report on," said Steve Thielke, Marketing Specialist at Bradley Corp. "Act-On demonstrates the power of technology and the future of how business is done. Act-On allows us to make more informed decisions, and is an ideal tool for anyone looking to take their marketing programs to the next level."
To read more about Bradley Corp.'s success using Act-On, visit the Marketing Action blog.
Act-On is a software-as-a-service, cloud-based marketing automation solution that combined with SugarCRM can be a very powerful lead marketing and sales tool.
Using the Act-On platform, marketers can easily:
For more information about Act-On visit: w-systems.com/products/act-on-marketing-automation
The biggest competitive advantage that Act-On has is their unlimited, personalized customer care.
Each account comes with a dedicated Customer Success Manager (CSM) that is there as a constant resource for you. Your CSM can typically provide training for you and your team, make sure the technology is running smoothly, and help you develop the strategy and tactics you’ll need to achieve your goals.
At W-Systems, we have come to think of our Customer Success Manager as an integral part of our marketing department, and know that we can always reach out to her to help get the most value out of our Act-On solutions.
Most of our competitors offer the same functionality as Act-On. However, Act-On stands out in two areas:
Still have more questions about marketing automation or Act-On Marketing Software? Feel free to reach out to our team here, and we’ll be happy to answer!