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Integrating Wistia Content Video with Act-On Subscription Lists

by Sarah Friedlander Garcia on December 10, 2014

6 minute read

Wistia is a video hosting and delivery platform for organizations that bundles a ton of great features including:

  • Detailed viewer analytics (engagement graphs and individual viewer heatmaps)
  • Fully customized and embeddable video player
  • Pre- and post-roll calls-to-action
  • Video SEO tools
  • Closed captioning
  • Social sharing options

The Wistia Turnstile feature is a great way to capture contact information from the leads viewing your video content. Wistia’s Turnstile feature is fully integrated with Act-On, our favorite marketing automation tool. Through integration, identified video viewers are passed on to Act-On marketing lists for further campaign steps. If you use a CRM tool such as SugarCRM, Act-On could in turn push the lead down to your sales reps for further followup.

In this tutorial we will show you how to set up this integration between Wistia and Act-On.

Add Turnstile to Your Video

To enable Turnstile on a video in your account, open the Customize panel and select Turnstile. There you will be able to change the text of the Turnstile prompt, decide when it should appear on your video, and connect Turnstile with Act-On.

Collect First and Last Names

By default, Turnstile will only ask people to enter an email address, but you also enable First Name and Last Name fields by selecting the "Ask for First and Last Name" option in the Turnstile section of Customize. You'll instantly see an updated preview of Turnstile on your video.

Here’s a preview of how Turnstile works with one of our videos (we are not capturing any data so feel free to try it out or just skip ahead).

Set Up Your Email Provider Integration

Once enabled, a video using Turnstile will automatically track the emails entered by your viewers in Wistia’s stats section, but is best used when connected to a marketing automation provider service, such as Act-On Software.

To set up the connection, open your Account Dashboard and head to the Email Integrations section. (Please note that the Account Dashboard is only accessible if you are logged in as the Account Owner.)

Select your Act-On from the list, and select CONFIGURE and then go through the setup to allow Wistia to use your Act-On account. 


Once your account is set up to use an email provider with Turnstile, you can set up a Turnstile-enabled embed to collect email addresses, and pass them directly into a specific group in your connected email provider.

Inside the Customize screen, find the Turnstile Email Capture options area. Then select the email list (group) you want the email to be added to when viewers submit their email.


In addition to watching your Act-On subscription list grow, you can also view Stats directly in Wistia and even export them to a CSV file. 


Interested in getting setup with Wistia and Act-On? Drop us a line and we’ll be happy to get you setup! 

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