"Inbound Marketing…Is that different from Outbound Marketing?"
To answer your question, yes, they are very different! Keep scrolling to learn the difference between Inbound and Outbound Marketing, and the major benefits you will reap using both in your marketing efforts.
Thank you to everyone who participated in this webinar. Below is the video recording, slide deck, and Q&A.
Ultimately, we recommend going with SEO because it ties so many things together and it helps your company get discovered. If you’re considering a new addition at a later date, we suggest identifying your key strengths (like social media, blogging, or videos) and gradually adding them to your strategy.
Absolutely. In fact, Act-On’s website will be updated with highly customized and personalized content, called Website Personalization.
When somebody visits your website, you know who they are (provided they consented to cookies) and if they’re engaged with your content. With website personalization, they’re going to see specific content based on what they’ve been looking for. If somebody else visits the same website, they’re going to get a completely different view.