Inbound and Outbound: Activate Your Dual Powered Marketing

by Roxana Rangu on April 18, 2019

3 minute read

"Inbound Marketing…Is that different from Outbound Marketing?"

To answer your question, yes, they are very different! Keep scrolling to learn the difference between Inbound and Outbound Marketing, and the major benefits you will reap using both in your marketing efforts.

Thank you to everyone who participated in this webinar. Below is the video recording, slide deck, and Q&A.

If you have questions about the Marketing Automation tools that we demonstrated during our presentation, feel free to contact us.

Agenda

  • Modern definitions of inbound & outbound marketing
  • Best practices and benefits of each strategy
  • How to integrate both strategies into your marketing plan
  • How to measure success

Slide Deck

Inbound & Outbound Q&A

My marketing department is very small. We can only focus on one inbound marketing strategy for 2019 - which one would you suggest?

Ultimately, we recommend going with SEO because it ties so many things together and it helps your company get discovered. If you’re considering a new addition at a later date, we suggest identifying your key strengths (like social media, blogging, or videos) and gradually adding them to your strategy.  

Do you have any tools to help customize content to better target a specific customer?

Absolutely. In fact, Act-On’s website will be updated with highly customized and personalized content, called Website Personalization.

When somebody visits your website, you know who they are (provided they consented to cookies) and if they’re engaged with your content. With website personalization, they’re going to see specific content based on what they’ve been looking for. If somebody else visits the same website, they’re going to get a completely different view.

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