[Free Datasheet Download] How Marketing Automation Fuels Scalable Growth

by Paul Scondac on February 10, 2016

This content originally appeared on Act-On's Datasheets page.

MARKETING AUTOMATION makes it much easier to manage, measure, customize, and optimize the customer experience across multiple online channels (e.g., email, web, social, events) and through all stages of the funnel – lead generation, scoring, nurturing, qualification, closed deals, and repeat sales.

THE RESULT: When you move from a cobbled-together set of disparate tools to one cohesive platform, you make marketing more effective – and set the stage for revenue growth.

Why Marketing Automation Works

LEAD GENERATION & MANAGEMENT

  • Inbound and outbound can be managed from a single platform
  • Lead capturing and scoring fills the funnel and qualifies leads
  • Lead nurturing strengthens relationships over time
  • Lead segmentation happens automatically and allows you to craft effective, relevant campaigns
  • Tightly targeted messages deliver the content your prospects care about … at the right time

CAMPAIGN & CONVERSION OPTIMIZATION

  • Personalized communications increase conversions
  • A/B testing identifies winning campaigns before launch
  • “Set-it-and-forget-it” programs automatically engage prospects

SALES ENABLEMENT

  • In-depth insights support smarter sales calls and reduce cold calls
  • Integration of CRM with real-time alerts lets sales prioritize activities
  • Shorter sales cycles + more qualified leads = happy sales teams

RESOURCE OPTIMIZATION

  • WYSIWYG editors make campaign- creation easy; no HTML or CSS
  • Integration with existing tools allows teams to keep what they’re used to
  • Intuitive interfaces mean no IT
  • support is needed to implement

DATA & ANALYTICS

  • Full-spectrum insights unlock the power of your data
  • Customized dashboards integrate critical data into a single view
  • Out-of-the-box reporting tracks ROI, from campaigns to revenue

Why Invest in Marketing Automation Now?

REVENUE

TOP LINE. Improved engagement drives more demand for your products and services, generates higher quality leads, and helps close sales.

BOTTOM LINE. Process and operational efficiencies decrease costs while increasing profitability.

ACHIEVE ORGANIZATIONAL GOALS

BRAND RELEVANCE. Delivering personalized content at the right time dramatically increases your relevance in the customers’ eyes.

INCREASED EFFICIENCY. Campaign creation, launch, and management can be done quickly with no IT support. Automating common tasks requires fewer resources while increasing personalization.

DATA INTELLIGENCE. Visibility into campaign performance, personas, and buying stages optimizes marketing efforts and results. Funnel views attribute spend to revenue.

IMPROVED INTERNAL COOPERATION

SALES & MARKETING COOPERATION. Mutual decisions to Calibrate and harmonize marketing and sales efforts increases interdepartmental trust.

BUYER INTELLIGENCE. Real-time intelligence helps marketing qualify more sales-ready leads and helps sales have warmer conversations with prospective buyers.

Ready to Find Out More?

Download The Business Case for Marketing Automation eBook
Get The Buyer’s Checklist for Marketing Automation
Use Act-On's free ROI Calculator to discover how marketing automation can improve your business
Visit the Act-On Center of Excellence to improve your marketing knowledge

Download "How Marketing Automation Fuels Scalable Growth"

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PRODUCT: Act-On Marketing Automation

AUDIENCES: Administrators End Users

Paul Scondac
Marketing Manager at W-Systems
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