I am going to let you in on a little secret: Ursula, the sea witch villain from The Little Mermaid has clearly been unfairly maligned. Like many people, my most-loved film as a child was The Little Mermaid. While I loved the classic romance and Ariel singing, ‘Part of this World’, I relished Ursula’s screen time even more.
In the case of The Little Mermaid, Ariel falls for a human prince and makes a dangerous deal with Ursula. However, when the plans go awry, Ariel’s father (King Triton) makes the ultimate sacrifice for his daughter. In the end, everyone lives happily ever, except for Ursula who meets her untimely demise.
Another classic fairytale Disney ending. Is that really it? I always felt that if Ursula would have had a CRM, the storyline could have shifted in her favor.
Ursula was an entrepreneur, with a thriving business of helping, “Poor Unfortunate Souls”. I like to give her the benefit of the doubt that she probably knew that she needed a CRM, but struggled to learn how it could have helped her and her marketing team (Flotsam and Jetsam) increase revenue (i.e. merfolk that have been transformed to polyps) and solve business problems (think of all those contracts!).
Since Ursula’s entrepreneurial pursuits are not exactly common, and in her own words:
Ursula, The Little Mermaid
My dear, sweet child, that's what I do
It's what I live for
To help unfortunate merfolk like yourself
Poor souls with no one else to turn to
… therefore, an out-of-the-box CRM would not be the answer. Ursula would need a customizable solution that she could shape, “at her every whim,” such as Sugar Sell. So here they are: Three ways Ursula could have been, “Ruler of all the ocean,” with the help of Sugar.
As a very busy woman (in Ursula’s own words), Sugar Sell would allow Ursula to get at-a-glance insights through her daily activities including tracking opportunity (new victim) statuses’, and using workflows to remind her when to check on her victims before their time is up.
With the on-the-go lifestyle that Ursula leads, when she is not able to be at a computer (waterproof of course!), wMobile for SugarCRM would allow Ursula to take advantage of Sugar with the W-Systems add-ons and enhancements on her mobile device. Talk about efficiency under the sea!
Flotsam and Jestam are a dynamic duo, operating as Ursula’s new sales and marketing department. With her reach spanning across the entire undersea world, when Ursula gives orders to source a new prospect, this can be quite an exhausting endeavor.
Enter wMaps, our Sugar Mapping Integration, which would allow them to view a list of prospects plotted on a map within Sugar. In addition, they could generate optimum driving (or in this case, swimming) directions to see whom they should visit and in what order.
Ursula is deviously smiling at the thought of another signed contract, but not so fast, my friend! As a prosperous businesswoman, the quantity of contracts that Ursula has signed and in her possession adds up. How doe she ensure that they are safeguarded and easily accessible?
Not to fear, W-Systems is here. Most of the contracts are fairly standard, so by using wDocs to automatically generate the contract while merging information based on her lead records, have it signed through DocuSign and our Sugar Connector to DocuSign and store them in Google Drive with wDrive, Ursula can eliminate her scrolls and make room for more victims in her lair.
I had so much fun thinking of ways to relate CRM and Ursula from The Little Mermaid, and I hope you enjoyed learning more about some of the ways that W-Systems can help you optimize and maximize your CRM potential ... even if you are an evil sea witch. To learn more about CRM best practices and optimizations, reach out to W-Systems today.