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GoldMine User Group: Using GoldMine for Marketing

by Roxana Rangu on March 14, 2018

4 minute read

On March 6th, we had our GoldMine User Group, where we showed how to use GoldMine to support your marketing activities and campaigns.

Thank you to everyone who participated in this meeting! Below is the video recording of the meeting, general notes as well as the questions & answers.

Still have more questions about GoldMine? Feel free to reach out to our team here.

Agenda

  • Recap of Last User Group Webinar
  • GoldMine News Roundup
  • GoldMine Resources & Training
  • Feature Topic – Using GoldMine for Marketing
  • GoldMine Q&A Session

Last User Group Meeting

January 2018: Best Practices for Using the Search Center

  • Blog Post: GoldMine User Group: Best Practices for Using the Search Center
  • Webinar Archive: GoldMine User Group: Best Practices for Using the Search Center

News Roundup

GoldMine Releases

  • GoldMine Premium Edition 2018.1
    • Visual Enhancements
    • Email Center Updates
    • Constant Contact Update
  • GoldMine Web
    • Works with Outlook and Premium Edition
    • First set of customization support
    • Rich text display
    • Improved support for GoldMine security features
  • Outlook Link Plugin
    • New manual linking and contact search
    • One-click access to email templates

GoldMine & wMobile Q1 Promo (Expires 3/31)

  • For both new and existing customers looking to add licenses of GoldMine and wMobile as a bundle we are offering a special promotion.
    • 30% discount on purchase of GoldMine/wMobile Bundle
  • Contact us for details!

GoldMine March Madness Promos (Expires 3/31)

  • Bundle UP in March (Q1CY1801)
    • New customers to GoldMine can start with a 3 or 5 user bundle
    and add seats at the same time at the discounted bundle license
    price -- a savings of up to $195 per each additional license.
  • Make the Playoffs and Get Current for March with 2018.1 (Q1CY1802)
    • Any PE customer expired on maintenance can get current for a
    one-time reinstatement fee along with a going forward renewal
    for 12 months:
    ∙ $250 local currency when adding two or more seats of PE·
    ∙ $500 if not adding licenses
  • Add to Your Roster in March (Q1CY1803)
    • Add two or more users of Premium Edition and get $100 off per
    seat (14% savings).

GoldMine Resources

GoldMine Resources

GoldMine Resources by W-Systems

GoldMine Training Center

GoldMine’s Training Center is divided into four different sections:

  1. Basics
  2. Dashboards
  3. Advanced: System Admin
  4. Definitive Guide

Using GoldMine for Marketing

GoldMine User Group Q&A

What does Constant Contact cost?

There are two pricing plans for Constant Contact: Email, starting from $20, and Email Plus, which gives you some aditional capabilities, that starts from $45. Please note that the pricing for Constant Contact might vary depending on your number of contact records that you wan to keep in the email marketing platform.

How does the Constant Contact integration differ compared to GoldMine’s email marketing?

Although you can use both, the Constant Contact integration really shines when it comes to tracking email activity over time and getting the information back into History in GoldMine. It also has an easy-to-use email template designer.

That being said, note that GoldMine campaigns can also include activities other than email, such as calling contacts or sending additional information.

Roxana Rangu
Roxana Rangu
Associate Marketing Manager at W-Systems
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