Small and medium sized businesses (SMB’s) are often considered to be the backbone of the modern economy, and the cornerstone of today’s communities. But running an SMB can come with its own set of challenges—particularly, trying to do a lot with very few resources. While it can often times feel like an uphill battle, there are a few ways smaller businesses can effectively compete with, and even gain a leg up on larger and enterprise level companies, without it costing an arm and a leg. How?—delivering an exceptional customer experience through advanced customer engagement technologies—specifically, customer relationship management and cloud contact center solutions.
Until relatively recently, advanced customer engagement solutions were available only to those large enterprise businesses that had the resources (IT personnel, servers, infrastructure, etc.) to support them. But over the past several years, the standardization of technology has led to the emergence of cloud services, enabling businesses with fewer resources to utilize advanced software solutions at a fraction of the cost. But while proven to be more flexible, scalable, and reliable, cloud solutions have not quite hit mainstream adoption for larger enterprises, as they have already invested in other solutions, and are faced with strict security requirements.
Enterprise level software is no longer just for enterprises. Curious what an integrated CRM and contact center software can do for your business? For a demo of our recommended contact center solution, 3CLogic, reach out to W-Systems here.
This is a guest post by our contact center solutions partner, 3CLogic.