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D&B for Sugar

by Sarah Friedlander Garcia on September 17, 2014

5 minute read

At W-Systems we believe that CRM data quality and improved ROI are extremely important, which is why we have partnered with D&B to deliver high quality business data into SugarCRM.

D&B (Dun & Bradstreet) is the world's leading source of commercial information and insight on businesses, offering access to a global database of more than 235+ million businesses and 110+ million contacts that gives users the insight to make important business decisions.

As a SugarCRM Premier Partner, D&B helps sales, marketing and customer service professionals boost their effectiveness and ROI by:

  • Eliminating data errors and duplicates by removing the need for manual account creation and maintenance
  • Shortening the sales cycle and optimizing the “Lead to Cash” workflow
  • Minimizing one of the biggest costs in business – poor data quality


Wondering what kind of use cases D&B can provide within your company? Here are a few examples:

Sales teams use D&B to

  • Spend less time researching and more time selling
  • Identify and pursue companies that look like your best customers
  • Easily identify, upsell and cross-sell opportunities within existing customers by identifying related companies in the family tree
  • Engage effectively on the first contact by easily accessing relevant news, social media, professional contacts, financial data and more without leaving Sugar

Marketing professionals use D&B to

  • Improve campaign metrics with up-to-date and accurate prospect and customer data

Operations professionals use D&B to

  • Easily maintain a clean, current, comprehensive database that makes assigning leads and territories a snap
  • Produce reports for executives with confidence


Starting with SugarCRM 7.2 D&B for Sugar is built right into the CRM and is available to all customers, so you can start using it right away.

Adding a new account with D&B for Sugar:

Viewing account details with D&B for Sugar:

Pricing Guide

You can choose from three data package levels and several a la carte options that include Premium contacts (phone or email) and family tree data:

Basic level

  • Supports prospecting and company lookup workflows
  • 100 Company appends per year
  • 1000 Standard contacts per year
  •  Additional data packages available

Standard level

  • BASIC plus additional firmographics and HQ DUNS information
  • 1000 additional Standard contacts per year (2000 total)
  • Additional data packages available

Premium level

  • STANDARD plus additional detailed industry and competitor information
  • Unlimited Company News


Want to purchase D&B for Sugar, receive pricing information or learn more? Get in touch with us here, and we’ll be happy to assist!

D&B and SugarCRM’s business relationship was discontinued in late 2016.

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