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W-Systems' Google Analytics Integration Expands Tracking And Reporting Capabilities For Clients
W-Systems' engineers have created a custom module in SugarCRM to store historical traffic information from clients' public websites. In order to integrate Google Analytics with SugarCRM, W-Systems developed code that polled the Google Analytics Data API to retrieve visitor and pageview counts. This data was then stored in the new custom module so data could be used in reports.
To easily display and report the web analytics, users can simply create a summation report with details using the new "Google Analytics" module. Creating the report will allow users to display the number of visitors per month with a graph. Also, you can set the report to display columns for:
By integrating Google Analytics with the CRM system, users have the convenience of tracking and reporting everything inside one defined space. Additionally, users can compare the number of website visitors with the number of leads created through the web to lead forms.
For more information on W-Systems' integration between Google Analytics and SugarCRM, contact us today.