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Customer Relationship Management (CRM) is typically thought of as a sales application. It can manage contact information, tasks, notes, quotes, opportunities, and more. Everything you would need to take a lead from prospecting to close.
However, each industry has a different process for managing customers and other areas of their business. For example, a pool cleaning company may use its CRM system to manage service requests in addition to sales. Its CRM system might have a Google Maps integration to assign service requests out to a cleaning crew in the area. An SMS text message would then go out to the customer and let them know someone is scheduled to arrive in 30 minutes. Once the crew is at the customer's location, they could place an order for new parts, if needed, using the CRM system on a mobile device.
One of the reasons W-Systems recommends SugarCRM to customers is because of the flexibility of the application. We can customize Sugar to meet the needs of any company and have built custom CRM solutions for a variety of industries ranging from Insurance to Nonprofit. When consulting in the initial stage of a project, it’s critical for us to understand our customer’s company and industry in order to effectively develop solutions to make them more successful.
With each project, we learn something new and develop solutions that can be applied to similar companies to solve similar problems. We recently launched our industry solutions page on our website to share some of our work and experience in those areas. To date, here are a few of the industry-specific customizations we mention on our site:
These are just a few of our industry solutions. For more information on the industries listed above click here. W-Systems has completed projects in several other industries such as finance, insurance, shipping, transportation, government, and more. If you are interested in learning about other projects W-Systems has completed for companies similar to yours, contact us today.